Larry Hendrick has restarted and renewed his podcast Motivation on the Run.
One of the things I realized as I listened to his show last year is that motivation can be just an artificial stimuli to gain results. Apparently, Larry realized that, too, as he has shifted the focus a bit, to what he calls ‘live [...]

I survived the Thanksgiving weekend very well. I hope you did, too. I’m back and facing a week of crunching numbers and my first cub scout pack meeting. A bit stressful and focused, it will be. So a rant is in order just to let out some stress…
Coming in this morning, my mind flipped back [...]

The latest issue of BtoB Magazine (Nov 12 issue) had three pretty critical letters to the editor, two focusing on their recent ‘BtoB Best’ feature.
Some snips:

“Ge, yeah; AT&T, yeah; HP, yeah, yeah–yawn. Same old bunch saying the same old things…What about those of us slugging it out in less glamorous trenches?…Next year dig a little [...]

Beginning of Story“Its the easiest job in the troop. You just have to be fun,” the organizer announced.
Mary was there with to help my twin boys’ (10 year-old Webelos) cub scout troop rebuild after its cubmaster had politely quit, and we found out how much he was really doing. We were the parents who cared, [...]

So last week I said we need to consider content formats that tell ‘the story’ online in a linear fashion, as websites are often not read linearly and therefor don’t tell stories well. PDFs were one suggestion, and an easy one to implement, as we can just post our existing collateral. Right?
Wrong.
One of my field [...]