Comments on: BtoB Mag gets roasted by readers

By: sonya

sonya — Fri, 23 Nov 2007 21:27:00 +0000

Even if they continue to focus on the “big boys,” there is clearly a portion of their readership that wants variety. Even a little change could calm these guys down and keep them buying the magazine.

By: sonya

sonya — Fri, 23 Nov 2007 21:27:00 +0000

By: Gary Slack

Gary Slack — Sun, 18 Nov 2007 18:15:00 +0000

Dave, while it’s true most of the marketers and brands honored in this issue are big, well-known names (something I’m sure BtoB is taking a look at), many of the agencies behind the “best creative” awards are smaller and mid-size b-to-b firms, including Eric Mower & Associates, Mobium Creative Group, Davis Harrison Dion, Sullivan Higdon Sink, Nelson Schmidt, HSR Businesses to Business, and Stein Rogan Partners, only one of which is in New York City. From personal experience, I know that the BtoB magazine editors work very hard on this issue and that input comes from editorial staff members across the U.S., with Chicago-based editor-in-chief Ellis Booker making the final calls.

By: Gary Slack

Gary Slack — Sun, 18 Nov 2007 18:15:00 +0000

By: Anonymous

Anonymous — Thu, 15 Nov 2007 16:04:00 +0000

The editorial content at B2B comes from all over and literally crosses the country. So it’s not a NY centric view. And B2B not only handles advertising from tons of TROU agencies and companies – it profiles them as well. I think this is an example of running a peanut gallery editorial on corporate bobble heads as chum to attract the big name advertisers. If anything – B2B is typically the voice of SMB’s – which is what makes the publication great – and the editorial such a disappointment. Note that we haven’t seen much response from all those great marketers profiled. Maybe sticking your head in the sand is what they are taught in PR 101 for Fortune 500 types. Nuff said!

By: Anonymous

Anonymous — Thu, 15 Nov 2007 16:04:00 +0000