Monthly Archives: January 2008

Wow, I just found this. I just Googled my main competitor to see who was running AdWords against their brand name. I scrolled down to the bottom of the page and voila, there it was: Searches related to : [Brand-X][my … Continue reading →

We used to use Agilent (and before that, HP) as a guide for marketing. If they were in a publication or show, that means they had judged it as a quality investment, and we could join in confidently. Kinda like … Continue reading →

I’ve received a few of these, but frequency seems to be rising. Not the average “Nigerian 419″ scam, they have a B2B twist: Hi Sir/Madam, I’m a costumer from overseas (Singapore),I’m interested with your product and plan to purchase them.Before … Continue reading →

Holey Crapola:The American Marketing Association Releases New Definition for Marketing: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ Hat tip to … Continue reading →

There are two kinds of GPSs out there: Navigation GPSRs that help drivers find where they are going and create helpful routes. Sport GPSRs that simply point an arrow to the final destination. You choose the route. I’ve got a … Continue reading →