B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. Find B2Btw on Twitter
- Latest at B2Blog.com: Is industrial marketing this boring? http://bit.ly/9Hs72L (In which I react to latest BtoB mag) 2 days ago
- And what about the bank guy, when I went to close my account ... "I thought so-and-so bank was closing". Bad bad taste. 2 days ago
- Great B2B reading for fun at mfg.com: The Guys In Short Ties http://bit.ly/au01kD 2 days ago
- Neglected feature of AdWords ... when your sales funnel is full, you can turn your ads OFF! :D 3 days ago
- Back to back emails from Microsoft and Yahoo ... Looks like Binghoo is going live (organic results) 2 weeks ago
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Monthly Archives: January 2008
Free competitive advertising from Google!
Wow, I just found this. I just Googled my main competitor to see who was running AdWords against their brand name. I scrolled down to the bottom of the page and voila, there it was: Searches related to : [Brand-X][my … Continue reading
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What was Agilent thinking?
We used to use Agilent (and before that, HP) as a guide for marketing. If they were in a publication or show, that means they had judged it as a quality investment, and we could join in confidently. Kinda like … Continue reading
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You gettin' these B2B Nigerian scam emails?
I’ve received a few of these, but frequency seems to be rising. Not the average “Nigerian 419″ scam, they have a B2B twist: Hi Sir/Madam, I’m a costumer from overseas (Singapore),I’m interested with your product and plan to purchase them.Before … Continue reading
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New marketing definition is crapola
Holey Crapola:The American Marketing Association Releases New Definition for Marketing: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ Hat tip to … Continue reading
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Does your website visitor need a GPS?
There are two kinds of GPSs out there: Navigation GPSRs that help drivers find where they are going and create helpful routes. Sport GPSRs that simply point an arrow to the final destination. You choose the route. I’ve got a … Continue reading
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