Posted on January 31 2008 by Dave J.
Wow, I just found this. I just Googled my main competitor to see who was running AdWords against their brand name. I scrolled down to the bottom of the page and voila, there it was:
Searches related to : [Brand-X][my brand] [Brand-Y]
Google obviously knows that BrandX and my company are the top [...]
Posted on January 31 2008 by Dave J.
We used to use Agilent (and before that, HP) as a guide for marketing. If they were in a publication or show, that means they had judged it as a quality investment, and we could join in confidently.
Kinda like how Burger King doesn’t have to spend as much finding a location when McDonald’s has already [...]
Posted on January 21 2008 by Dave J.
I’ve received a few of these, but frequency seems to be rising. Not the average “Nigerian 419″ scam, they have a B2B twist:
Hi Sir/Madam,
I’m a costumer from overseas (Singapore),I’m interested with your product and plan to purchase them.Before we are carrying out business transaction i want to know the transaction method.Do you [...]
Posted on January 14 2008 by Dave J.
Holey Crapola:The American Marketing Association Releases New Definition for Marketing:
‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’
Hat tip to cynical (and prolific) J-Walk Blog. Now why didn’t I learn about this from any Marketing Blog? Perhaps [...]
Posted on January 7 2008 by Dave J.
There are two kinds of GPSs out there:
Navigation GPSRs that help drivers find where they are going and create helpful routes.
Sport GPSRs that simply point an arrow to the final destination. You choose the route.
I’ve got a couple sport GPSRs that my family uses to go Geocaching. (And a brand new one just arrived today!!) [...]