Free competitive advertising from Google!
Wow, I just found this. I just Googled my main competitor to see who was running AdWords against their brand name. I scrolled down to the bottom of the page and voila, there it was:
![searches related to: [my competitor]](http://www.b2blog.com/uploaded_images/free-google.jpg)
Searches related to : [Brand-X]
[my brand] [Brand-Y]
[my brand] [Brand-Y]
Google obviously knows that BrandX and my company are the top players in the same business. (Brand-Y is in a different market and is just one letter off from my competitor's brand.)
Wow, free advertising on searches for their brand without pissing them off. Thanks Google!
3 Comments:
At February 02, 2008 5:53 PM,
David Reske said…
Thanks for pointing this out. I just tried it on one of our clients and Google lists our client's competitors on the bottom, but when I search for the competitors, Google doesn't list my client. That doesn't seem fair! Do you know anyway around that?
At February 02, 2008 8:39 PM,
Dave J. said…
David--I noticed the same thing...a search for my brand doesn't generate such a listing. No idea why. Thanks for commenting.
At March 10, 2008 6:38 AM,
ign said…
Because the search engines results change so much I recommend to visit more updated changes about search engines results in searchengineland.com or searchenginewatch.com
When posting screenshots.. I recommend to use Snagit, easy and fast to manipulate the pictures
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