Second Life peaked in its web2.0-ishness foolishness, um, like two years ago. And for B2B it was questionable to begin with.
So, when you are a components manufacturer opening a virtual corporate museum in 2008, you are likely to attract snarky posts, like this one from Circuits Assembly Magazine’s blog titled Art as (Second) Life:
“In trying [...]

“Why do so few business to business Web sites load user reviews of individual products online?” asks Julie Powers (The Internet Marketing Report Online: Offer user reviews instead of discounts? Maybe).
She goes on: “Because all the results from consumer Web sites seem to imply that there isn’t much downside to posting reviews (unless all your [...]

I’ve been a Google Analytics (GA) user for a while. And I always was disappointed that it only showed paid traffic results for AdWords. Hey, what about my paid Yahoo and Microsoft ppc programs?
Well, the Google Analytics blog posted the answer today. Essentially, you the linking URLs need to be tagged with certain information. And [...]

When launching my new company website, I added a new feature—a PDF employment application. I stumbled my way thru making it a automated form back in December. But it worked.
It’s been up a while and I’ve started hearing about some people having problems with it. And I shouldn’t expect someone applying for a factory job [...]

Our clients are primarily engineers. I think one of the benefits in starting in sales is that I learned that engineers want—need—the facts. Actually, with a degree in mechanical engineering, I was already ’speaking their language’.
I enjoyed this article in the latest BtoB Magazine: Sparking Interest; Electronics engineers demand facts, not fluff. Enjoyed? Yes, is [...]

Last week I gave a little report on the success of my new company website. I’ve been asked more than once…why. Good question.
First, let me point out that my AdWords and other promotions were untouched except for the landing page. The only thing that changed was the website.
Also, since I wrote that post, I looked [...]

It’s been a little over a month since I launched my company’s new website. I was able to get a full month of traffic data via Google Analytics to review for January. I decided to compare it to the average of the preceding three months. Here are the major observations:
1. Lowered bounce rateThis was surprising [...]

I debated even posting a link to this Marketing Profs article: In Search, Bigger is not Better.
I didn’t know vertical search people were still trying to justify their existence.
The author is an owner of several wholesale-related vertical sites. For what he is doing, vertical search/directories make sense.
One of his major points is that Google et. [...]

Hey, are we marketers or what? I haven’t seen any blog posts about last nights Super Bowl commercials. Sure they are nearly irrelevant to us B2B types, but they are fun. Or are you all out there too busy working on your Web2.0 campaigns for 2008?
Me, I lost my notes and shouldn’t really pig-out on [...]