Adding other PPC campaigns to Google Analytics
I've been a Google Analytics (GA) user for a while. And I always was disappointed that it only showed paid traffic results for AdWords. Hey, what about my paid Yahoo and Microsoft ppc programs?
Well, the Google Analytics blog posted the answer today. Essentially, you the linking URLs need to be tagged with certain information. And the article links to a URL Builder Tool that creates the proper URL for you.
Actually, you can use this tracking URL tool to monitor any specialized campaign that would otherwise get lost in GA data charts and tables.
Very nice to have this fixed. Now I can look at the rest of my paid traffic more critically.
3 Comments:
At March 07, 2008 1:49 AM,
Anonymous said…
Read the article and it implies that you can have auto tagging enabled and then manually tag new additional ppc links
This seem to contradict with Googles own advice
"Can I manually tag my links when auto-tagging is enabled?"
http://www.google.com/support/analytics/bin/answer.py?answer=55468&topic=11097
Maybe more information on how to tell what could go wrong would be in order
At March 07, 2008 8:29 AM,
Dave J. said…
Thanks for chiming in. You confused me a bit. It seems that the auto-tagging issue is only with AdWords from reading other help pages. And the tool I linked to contains no such warning.
After doing what I outlined, I was also able to see my Yahoo and MSN paid clicks in Analytics.
At March 13, 2008 7:36 AM,
Anonymous said…
Will be interesting to see what happens now when you run various reports.
Manually tagged campaigns may be excluded (it is an Adwords report after all)
Or merged, therefore making anything with costs associated inaccurate.
Would be good to hear about your results
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