About a month ago I asked Why not allow user reviews on your B2B website? Julie Powers, who inspired the initial post, followed up with a link to a MarketingSherpa report on the success label printer Dymo had with reviews. Good info, but hey, they make high-volume, low dollar products.
Then I ran into this pithy [...]

Okay, its been two weeks since I was there, but still one of the highlights of my trip to Japan was geocaching. Most businessmen like to play golf when they travel and meet associates. Not me.
Geocaching is a game/sport/hobby of searching for hidden boxes and things using longitude/latitude coordinates posted at geocaching.com. My team/family, has [...]

Clarification (3/20/08): I am home now, just trying to catch up.
Okay, I lost my pace to blog every day while in Japan. And why not. There were plenty of distractions—meetings and dining mostly. And slowly adjusting to to the time meant I wasn’t awake at 5:30. So we skip back to Day 4.
A surpriseAs lunchtime [...]

On my second day in Japan, I visited our R&D center in the port city of Kobe. We were checking on software projects in various states of completion.
They had planned to ask my help to confirm translation choices to English, something I am used to doing for our marketing materials. The language of software is [...]

I am in Osaka, Japan this week, meeting with my corporation’s marketing friends. Very nice to talk strategy with like-minded folks.
Tonight (or just before you got up), I went out for Sushi with two of my lady hosts. Sushi is wonderful, but the restaurant experience makes it even better.
Every new dinner party is greeted by [...]

We use Goldmine CRM combined with QuoteWerks product database. I know its old-school, being real ‘installed’ software, but it suits our needs just fine. The products come from different companies, but integrate.
While they are not trying to compete with Salesforce.com, they must see that one of the growing strengths of Salesforce is the community around [...]

“Congratulations on the XXX order–they didn’t even give us a chance,” said a competitor’s salesperson to one of ours.
Ahh, yes, we are basking in the glory of booking one of those orders that everyone in the market knows about. It’s a huge order and now our parking lot is overflowing with the cars of new [...]