Monthly Archives: March 2008

It's the Reviews, Stupid

About a month ago I asked Why not allow user reviews on your B2B website? Julie Powers, who inspired the initial post, followed up with a link to a MarketingSherpa report on the success label printer Dymo had with reviews. … Continue reading

Posted in Uncategorized | Comments Off

Japan Day 4&5 – Geocaching

Okay, its been two weeks since I was there, but still one of the highlights of my trip to Japan was geocaching. Most businessmen like to play golf when they travel and meet associates. Not me. Geocaching is a game/sport/hobby … Continue reading

Posted in Uncategorized | Comments Off

Japan Day 4 – A surprise

Clarification (3/20/08): I am home now, just trying to catch up. Okay, I lost my pace to blog every day while in Japan. And why not. There were plenty of distractions—meetings and dining mostly. And slowly adjusting to to the … Continue reading

Posted in Uncategorized | Comments Off

Japan Day 2–Translation Lesson

On my second day in Japan, I visited our R&D center in the port city of Kobe. We were checking on software projects in various states of completion. They had planned to ask my help to confirm translation choices to … Continue reading

Posted in Uncategorized | Comments Off

Japan Day 1–Sushi lesson

I am in Osaka, Japan this week, meeting with my corporation’s marketing friends. Very nice to talk strategy with like-minded folks. Tonight (or just before you got up), I went out for Sushi with two of my lady hosts. Sushi … Continue reading

Posted in Uncategorized | Comments Off

Community builders?

We use Goldmine CRM combined with QuoteWerks product database. I know its old-school, being real ‘installed’ software, but it suits our needs just fine. The products come from different companies, but integrate. While they are not trying to compete with … Continue reading

Posted in Uncategorized | Comments Off

These things take time

“Congratulations on the XXX order–they didn’t even give us a chance,” said a competitor’s salesperson to one of ours. Ahh, yes, we are basking in the glory of booking one of those orders that everyone in the market knows about. … Continue reading

Posted in Uncategorized | Comments Off