Get drunk or free branding-you decide
One of our sales reps is doing a local show this week. The event had a nice party for the attendees and exhibitors last night. We got about 50 drink tickets from the show to give out, but most attendees weren't interested in hanging around. Typical of a local show.
So what do you do with a couple dozen extra drink tickets? Besides get really-really drunk?
Our guy promised a dozen tickets to the band at the end of each set, if they said the music was sponsored by our company, "you know, the XXX test company."
And they did. Three times! In front of a target audience. Sweet! (Beats having a hung-over rep manning the booth this morning, too.)
5 Comments:
At May 01, 2008 10:13 PM,
Larry Hendrick said…
now that's thinking outside the box.Cool!
At May 08, 2008 6:39 AM,
Online Marketing:Exposed! said…
what you are doing is one marketing tactic that would somehow boost sales. You may say that you are not really promoting or advertising the product. but then again its an strategy, you aponsor activities and gaining publicity. that is still part of marketing. like doing it online, we have to make it real public for it to gain popularity..
try this site:
http://online-marketing-exposed.blogspot.com/
At May 12, 2008 2:19 PM,
Murray Abramovitch said…
Just be sure you have a good story for the accountants. Drink coupons, the kind you accumulate and disperse at meet-and-greets and golf tournaments, usually come with lots of anecdotes but few receipts. This drives the starched collar set wacky.
At May 13, 2008 6:24 PM,
Troy Bingham said…
way to think on your feet. i am willing to bet that that will have a better result than if you used them traditionally. Good one.
At May 13, 2008 6:45 PM,
Andy VanAkin said…
that guy deserves a raise. I wonder how efective it was?
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