Monthly Archives: July 2008

Saw this post yesterday by Tatum Marketing: B2B Online Advertising – You Need to Change the Default Settings “The first of these settings is an automatic opt-in to a content network. When you’re in a content network, your ad is … Continue reading →

Video is the next frontier of B2B marketing. But how to do it? Where to do it? For ‘where’, partnering with a trade pub makes sense to aid in promotion. But ‘how’–most trade pubs that use video are offering ‘webinars’ … Continue reading →

Blog Collateral Damage posts The weirdest ad for lab equipment you will EVER see: “How do you market a machine that automates using a pipette (an instrument used to transport a measured volume of liquid)? Romance, of course. Eppendorf is … Continue reading →

A quick search lets me know I am not the only one getting a gift package from Google for being a customer for five or six years. But I am personally honored. Contents: Thank-you letter from David Fischer (VP Global … Continue reading →

“He prefers to keep his full identity hidden, but here’s what you need to know: He’s one of the most passionate, intelligent, helpful and enduring bloggers out there on business marketing.” Yep, its a Friday Online Marketer Interview with yours-truly … Continue reading →

I get a few spam emails a day that must be from semi-targeted lists my email (and our generic sales@ email) are on. Most look like one-shot wonders by folks who have never spammed before. The one I just got … Continue reading →

Got an email from uber-EDI Ariba (EDI=Electronic Data Exchange=online purchasing system): “We are pleased that the Network is helping your company facilitate business with customers, including XXX International. Due to the volume of business your company transacts through the Network … Continue reading →

I was digging thru my website traffic reports and noticed some referrals from beta.thomasnet.com. Of course I took a look and am sharing the link for the Thomas-watchers out there. Overall, a nice visual improvement over the current www.thomasnet.com. I … Continue reading →