Saw this post yesterday by Tatum Marketing: B2B Online Advertising – You Need to Change the Default Settings
“The first of these settings is an automatic opt-in to a content network. When you’re in a content network, your ad is served on non-search engine websites – presumably those whose content subject matter is a match for [...]

Video is the next frontier of B2B marketing. But how to do it? Where to do it?
For ‘where’, partnering with a trade pub makes sense to aid in promotion. But ‘how’–most trade pubs that use video are offering ‘webinars’ and I HATE WEBINARS.
Quality Magazine has taken a stab at a different video presentation, in the [...]

Blog Collateral Damage posts The weirdest ad for lab equipment you will EVER see:
“How do you market a machine that automates using a pipette (an instrument used to transport a measured volume of liquid)? Romance, of course. Eppendorf is pushing its new epMotion machine with a video of a boy-band group of lab types singing [...]

A quick search lets me know I am not the only one getting a gift package from Google for being a customer for five or six years. But I am personally honored.
Contents:

Thank-you letter from David Fischer (VP Global Online Sales/Operations).
Booklet “Advanced Tips from AdWords Experts” from Fred Vallaeys, AdWords Product Evangelist.Snip–”You’re part of an exclusive [...]

“He prefers to keep his full identity hidden, but here’s what you need to know: He’s one of the most passionate, intelligent, helpful and enduring bloggers out there on business marketing.”
Yep, its a Friday Online Marketer Interview with yours-truly via email with Julie of the Internet Marketing Report…
Harp-playing crusader for all business marketers
(Includes 27 seconds [...]

I get a few spam emails a day that must be from semi-targeted lists my email (and our generic sales@ email) are on. Most look like one-shot wonders by folks who have never spammed before.
The one I just got was self-centered, which is typical. So I tried to figure out in the email what their [...]

Got an email from uber-EDI Ariba (EDI=Electronic Data Exchange=online purchasing system):
“We are pleased that the Network is helping your company facilitate business with customers, including XXX International.
Due to the volume of business your company transacts through the Network your account has been upgraded to Premier level status … As a [...]

I was digging thru my website traffic reports and noticed some referrals from beta.thomasnet.com. Of course I took a look and am sharing the link for the Thomas-watchers out there.

Overall, a nice visual improvement over the current www.thomasnet.com. I especially like the eye-saving and space-saving method of hiding sub-categories in the ‘Browse Categories’ block. Search [...]