http://www.b2blog.com/2008/07/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage.html B2B and Industrial Marketing Blog Wed, 01 Feb 2012 10:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.b2blog.com/2008/07/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage.html/comment-page-1#comment-971 IMR editor Tue, 29 Jul 2008 14:51:00 +0000 http://b2blogwp.wordpress.com/2008/07/22/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage#comment-971 A great find. It is not only the weirdest, but the best (not that I have seen many.) But it works ... it recognizes that its users have lives outside of the lab, that they have emotions and deep feelings and don't just care about the price, the specs, the packaging, etc. It is fun, too, with cute guys (that works for me.) A great find. It is not only the weirdest, but the best (not that I have seen many.) But it works … it recognizes that its users have lives outside of the lab, that they have emotions and deep feelings and don’t just care about the price, the specs, the packaging, etc. It is fun, too, with cute guys (that works for me.)

]]> http://www.b2blog.com/2008/07/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage.html/comment-page-1#comment-2378 IMR editor Tue, 29 Jul 2008 14:51:00 +0000 http://b2blogwp.wordpress.com/2008/07/22/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage#comment-2378 A great find. It is not only the weirdest, but the best (not that I have seen many.) But it works ... it recognizes that its users have lives outside of the lab, that they have emotions and deep feelings and don't just care about the price, the specs, the packaging, etc. It is fun, too, with cute guys (that works for me.) A great find. It is not only the weirdest, but the best (not that I have seen many.) But it works … it recognizes that its users have lives outside of the lab, that they have emotions and deep feelings and don’t just care about the price, the specs, the packaging, etc. It is fun, too, with cute guys (that works for me.)

]]> http://www.b2blog.com/2008/07/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage.html/comment-page-1#comment-970 rinkjustice Thu, 24 Jul 2008 11:58:00 +0000 http://b2blogwp.wordpress.com/2008/07/22/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage#comment-970 This is viral marketing that follows the playbook quite closely. Will it bring ROI? Dicey. Will it extend/strengthen their brand? Maybe?</></>Will it get lot's of attention? Guaranteed! This is viral marketing that follows the playbook quite closely. Will it bring ROI? Dicey. Will it extend/strengthen their brand? Maybe?Will it get lot’s of attention? Guaranteed!

]]> http://www.b2blog.com/2008/07/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage.html/comment-page-1#comment-2377 rinkjustice Thu, 24 Jul 2008 11:58:00 +0000 http://b2blogwp.wordpress.com/2008/07/22/the-weirdest-ad-for-lab-equipment-you-will-ever-see-%c2%ab-collateral-damage#comment-2377 This is viral marketing that follows the playbook quite closely. Will it bring ROI? Dicey. Will it extend/strengthen their brand? Maybe?Will it get lot's of attention? Guaranteed! This is viral marketing that follows the playbook quite closely. Will it bring ROI? Dicey. Will it extend/strengthen their brand? Maybe?Will it get lot’s of attention? Guaranteed!

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