Monthly Archives: September 2008

A cool tool for hands-on marketers from ThomasNet

ThomasNet knows that their advertisers are hands-on marketers. So are their engineering-type users. So here is a cool desktop thingy they have released for free: The ThomasNet Toolbox. Screenshot: It does just enough for a marketer to be useful. And … Continue reading

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Rant: Logging in shouldn't be this hard

One of our client’s just sent a PO notification. So I have to go retrieve from their EDI service, Exostar. Here is my rant I punched into their help/support form: “1. Does not work with Firefox.2. Does not give any … Continue reading

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Turning others' webforms into lead generators?

When checking my website’s leads this morning, I found a promotional submission, most definitely not a sales lead, but someone trying to sell me. The message was a bit vague, but promised a new way of generating leads via webforms. … Continue reading

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Finding a clunker in AdWords

At the beginning of August, I broke down my AdWords campaign into more keyword-centric ‘ad groups’. Now I am able to look at the results of a whole month, and I’m glad I did it. Overall, I had about 20% … Continue reading

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