ThomasNet knows that their advertisers are hands-on marketers. So are their engineering-type users. So here is a cool desktop thingy they have released for free: The ThomasNet Toolbox. Screenshot:

It does just enough for a marketer to be useful. And as it hangs out in a normally dead zone of your screen (the very top), its [...]

One of our client’s just sent a PO notification. So I have to go retrieve from their EDI service, Exostar. Here is my rant I punched into their help/support form:
“1. Does not work with Firefox.2. Does not give any warning about not working with firefox.3. Tells me my user/pass is incorrect instead.
… So I attempt [...]

When checking my website’s leads this morning, I found a promotional submission, most definitely not a sales lead, but someone trying to sell me. The message was a bit vague, but promised a new way of generating leads via webforms.
I tend to ignore spammy messages, but to save you, my readers, the trouble, I took [...]

At the beginning of August, I broke down my AdWords campaign into more keyword-centric ‘ad groups’. Now I am able to look at the results of a whole month, and I’m glad I did it.
Overall, I had about 20% less click-thrus. But wait, I had 40% MORE conversions. The conversion rate nearly doubled over July. [...]