Monthly Archives: December 2008

To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas. Immediately I was drawn to what was wrong in these publications. What was wrong? Plenty: If I see another globe I’m … Continue reading →

I’ve been wanting to riff on the automotive bailout plea for a while. (To get started, here is a good, balanced post by Eric Karjaluoto to stew on.) As an industrial B2B marketing blogger, I think the subject is appropriate … Continue reading →

Just a quick rant from my first real attempt at Christmas shopping over the weekend: MC Sports had a car-GPS on sale with rebate. Great gift for $89!. Got home and found the $20 rebate form was only valid for … Continue reading →

I’m sure this kind of thing must happen at larger companies, but I don’t remember ever hearing about such a thing before. A what, you ask? A Supplier Conference. From the customer’s email: Please join us as we review our … Continue reading →