To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas. Immediately I was drawn to what was wrong in these publications. What was wrong? Plenty:

If I see another globe I’m going to puke. At least maps are functional.
Luckily there weren’t many images of posed people in [...]

I’ve been wanting to riff on the automotive bailout plea for a while. (To get started, here is a good, balanced post by Eric Karjaluoto to stew on.) As an industrial B2B marketing blogger, I think the subject is appropriate to talk about here.
FYI: My company gets a good portion of its business from automotive [...]

Just a quick rant from my first real attempt at Christmas shopping over the weekend:

MC Sports had a car-GPS on sale with rebate. Great gift for $89!. Got home and found the $20 rebate form was only valid for purchases the weekend after Thanksgiving.
I saw that Staples had a nicer GPS on sale, so thought [...]

I’m sure this kind of thing must happen at larger companies, but I don’t remember ever hearing about such a thing before.
A what, you ask? A Supplier Conference. From the customer’s email:
Please join us as we review our 2008 successes and our plans for 2009. Spend the day with our executive, purchasing, engineering, and manufacturing [...]