B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. More content on Google+
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- So is the 'what's hot in Google Reader' just really an RSS feed for Lifehacker? (Great real estate grab by them!) 1 day ago
- So the four page article I wrote for a trade pub garnered 50 clicks from their follow-up newsletter to their online version. Good? Bad? 1 day ago
- Another polite reply to my blast email: "I have left the department. Thank you very much anyway for your time and kindness." Kindness? wow! 2 days ago
- Okay, I figured out how to edit HTML in emails ... Using open-source webmail client that has Tiny-MCE included ... http://t.co/iTtyiOxw 2 days ago
- Side effects of mass-mailing our database: polite questions, unsubscribes, quote-requests, and linked-in invites. Fun! 3 days ago
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Monthly Archives: February 2009
Is this marketing – "In these challenging times"?
I met this morning with some salespeople I’d never buy from. I don’t use their stuff, my customers do. And likely very few of them will need their stuff. It was just a rep taking his principle out for ‘sales … Continue reading
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It's getting ugly around here
Update: See last paragraph for a warm fuzzy. Like news two years ago with frequent reports from Iraq about the latest IED attack, living in Michigan right now is enough to make one shell-shocked. Every week (or more frequently) someone … Continue reading
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MacRae's Keyword Farm
Well, I’ve discussed lots of online industrial directories, but never MacRaes. I’m not sure of the history of MacRae’s Blue Book, but they say ‘since 1893′. And I’ve never dealt with them in 15 years of marketing. Whatever they were, … Continue reading
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