Monthly Archives: February 2009

Is this marketing – "In these challenging times"?

I met this morning with some salespeople I’d never buy from. I don’t use their stuff, my customers do. And likely very few of them will need their stuff. It was just a rep taking his principle out for ‘sales … Continue reading

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It's getting ugly around here

Update: See last paragraph for a warm fuzzy. Like news two years ago with frequent reports from Iraq about the latest IED attack, living in Michigan right now is enough to make one shell-shocked. Every week (or more frequently) someone … Continue reading

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MacRae's Keyword Farm

Well, I’ve discussed lots of online industrial directories, but never MacRaes. I’m not sure of the history of MacRae’s Blue Book, but they say ‘since 1893′. And I’ve never dealt with them in 15 years of marketing. Whatever they were, … Continue reading

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