I don’t get out of the office much. And going to marketing events isn’t usually my shtick, either.
But Gary Slack, VC of the BMA, has invited me to be a part of a panel to discuss business-blogging at this year’s BMA Conference, so I’ll have to take a break from my office life. The event [...]

Our company dropped out of the SAE World Congress a couple years ago. It is/was the largest automotive engineering events that was the place to be, ten years ago.
I find this announcement at the close of this year’s event fascinating:
Changes on horizon for SAE 2010 World Congress
“The whole idea is to go to three days [...]

YAD is my short-hand for ‘Yet Another Directory’.
As such, I won’t spend a lot of time analyzing it. It promises all the benefits of ‘.tel’ domain ownership matched with keyword tagging to connect businesses with searchers. I kinda get it, but not sold on any value. What do you think?
The World’s First .tel Industrial Search [...]

The Twitter thing is everywhere! Here is a new application from my inbox:
“Twitter may be all the rage, but for BtoB marketers who need to reach a very specific audience – not the masses – it holds little value. Now, there’s a micro-blogging tool for BtoB professionals – a way they can keep up-to-date about [...]

Okay, I played the Twitter game for a while, then got tired. It’s a fire-hose of status updates and pushes of information you never knew you needed. It’s hard to tell if anyone is listening to anything you share, too.
People say Twitter is hard to explain. But you are already using a pre-cursor of Twitter. [...]

It looked easy at first: an idle piece of equipment on our ‘final test’ line. “Let’s shoot a quick video of it operating,” I said.
The final production was more work than that, but I think this sets us on a trajectory to do more, and do better.
This video was for a less-common, but more interesting [...]

The easiest way to explain my ‘test’ is to let you read the following email I just sent to Yahoo Marketing Solutions customer support:
My account was turned off for a while, since 11/12/08, I don’t know why. I restarted it last week by manually drawing money from my credit card.
When it was restarted, ‘content-match’ was [...]