Monthly Archives: April 2009

I don’t get out of the office much. And going to marketing events isn’t usually my shtick, either. But Gary Slack, VC of the BMA, has invited me to be a part of a panel to discuss business-blogging at this … Continue reading →

Our company dropped out of the SAE World Congress a couple years ago. It is/was the largest automotive engineering events that was the place to be, ten years ago. I find this announcement at the close of this year’s event … Continue reading →

YAD is my short-hand for ‘Yet Another Directory’. As such, I won’t spend a lot of time analyzing it. It promises all the benefits of ‘.tel’ domain ownership matched with keyword tagging to connect businesses with searchers. I kinda get … Continue reading →

The Twitter thing is everywhere! Here is a new application from my inbox: “Twitter may be all the rage, but for BtoB marketers who need to reach a very specific audience – not the masses – it holds little value. … Continue reading →

Okay, I played the Twitter game for a while, then got tired. It’s a fire-hose of status updates and pushes of information you never knew you needed. It’s hard to tell if anyone is listening to anything you share, too. … Continue reading →

It looked easy at first: an idle piece of equipment on our ‘final test’ line. “Let’s shoot a quick video of it operating,” I said. The final production was more work than that, but I think this sets us on … Continue reading →

The easiest way to explain my ‘test’ is to let you read the following email I just sent to Yahoo Marketing Solutions customer support: My account was turned off for a while, since 11/12/08, I don’t know why. I restarted … Continue reading →