http://www.b2blog.com/2009/05/magazines-arent-dead-but-the-biz-model-is.html B2B and Industrial Marketing Blog Wed, 01 Feb 2012 10:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.b2blog.com/2009/05/magazines-arent-dead-but-the-biz-model-is.html/comment-page-1#comment-1082 Anonymous Sun, 17 May 2009 22:35:00 +0000 http://b2blogwp.wordpress.com/2009/05/15/magazines-arent-dead-but-the-biz-model-is#comment-1082 Are all magazines in the future going to be subscriber supported? Currently, the entire B2B controlled (free) circulation business model is advertiser-supported with approximately $8 billion annual ad spend in the US. Shifting the economics of the industry onto B2B readers isn't economically viable in most B2B markets, which is one of the reasons those niche publications exist as ad-driven vehicles in the first place; delivering small, highly specialized and hard to reach target audiences making it efficient for the B2B marketer to reach them. What can and should marketers, agencies and media companies be doing to raise the ROI on advertiser-supported magazines or will B2B marketers stop investing in these vehicles? Are all magazines in the future going to be subscriber supported? Currently, the entire B2B controlled (free) circulation business model is advertiser-supported with approximately $8 billion annual ad spend in the US. Shifting the economics of the industry onto B2B readers isn’t economically viable in most B2B markets, which is one of the reasons those niche publications exist as ad-driven vehicles in the first place; delivering small, highly specialized and hard to reach target audiences making it efficient for the B2B marketer to reach them. What can and should marketers, agencies and media companies be doing to raise the ROI on advertiser-supported magazines or will B2B marketers stop investing in these vehicles?

]]> http://www.b2blog.com/2009/05/magazines-arent-dead-but-the-biz-model-is.html/comment-page-1#comment-2486 Anonymous Sun, 17 May 2009 22:35:00 +0000 http://b2blogwp.wordpress.com/2009/05/15/magazines-arent-dead-but-the-biz-model-is#comment-2486 Are all magazines in the future going to be subscriber supported? Currently, the entire B2B controlled (free) circulation business model is advertiser-supported with approximately $8 billion annual ad spend in the US. Shifting the economics of the industry onto B2B readers isn't economically viable in most B2B markets, which is one of the reasons those niche publications exist as ad-driven vehicles in the first place; delivering small, highly specialized and hard to reach target audiences making it efficient for the B2B marketer to reach them. What can and should marketers, agencies and media companies be doing to raise the ROI on advertiser-supported magazines or will B2B marketers stop investing in these vehicles? Are all magazines in the future going to be subscriber supported? Currently, the entire B2B controlled (free) circulation business model is advertiser-supported with approximately $8 billion annual ad spend in the US. Shifting the economics of the industry onto B2B readers isn’t economically viable in most B2B markets, which is one of the reasons those niche publications exist as ad-driven vehicles in the first place; delivering small, highly specialized and hard to reach target audiences making it efficient for the B2B marketer to reach them. What can and should marketers, agencies and media companies be doing to raise the ROI on advertiser-supported magazines or will B2B marketers stop investing in these vehicles?

]]> http://www.b2blog.com/2009/05/magazines-arent-dead-but-the-biz-model-is.html/comment-page-1#comment-1081 Larry Hendrick Fri, 15 May 2009 20:35:00 +0000 http://b2blogwp.wordpress.com/2009/05/15/magazines-arent-dead-but-the-biz-model-is#comment-1081 I sure wish I could be there for the panel discussion. It sounds like an interesting group to talk about the subject. Have fun, then report back to us ... please. I sure wish I could be there for the panel discussion. It sounds like an interesting group to talk about the subject. Have fun, then report back to us … please.

]]> http://www.b2blog.com/2009/05/magazines-arent-dead-but-the-biz-model-is.html/comment-page-1#comment-2485 Larry Hendrick Fri, 15 May 2009 20:35:00 +0000 http://b2blogwp.wordpress.com/2009/05/15/magazines-arent-dead-but-the-biz-model-is#comment-2485 I sure wish I could be there for the panel discussion. It sounds like an interesting group to talk about the subject. Have fun, then report back to us ... please. I sure wish I could be there for the panel discussion. It sounds like an interesting group to talk about the subject. Have fun, then report back to us … please.

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