Monthly Archives: July 2009

Are your website’s visitors looking for prices? Choose one: Duh. Of course they want prices. Okay … prove it! If you’re the marketing guy, you choose #1. If you are the CEO, you’ll choose #2. Dale Underwood at his B2B … Continue reading →

Our company needs to renew our telecom/internet services this year, and I’ll be working with our Controller to do so. I thought it might make a good case study in B2B sales & marketing. And my blog would make a … Continue reading →

Let’s assume that digital is the future of Trade Publications. If you want to ponder how much work its going to take to get there, take a gander at this publication’s home page: click for full-view Since it’s cut-off at … Continue reading →

This post is inspired by a promotional email that I’m not sure why I received, or why I opened. The subject line was ‘Customer Service’. The email was from an Italian company promoting availability of product support via Skype. Hmmm. … Continue reading →

I think at one time I looked up some blogs from the other side of the fence…you know, the buyers. Professional buyers. Well the announced closing of ThomasGlobal.com led me to a very readable purchasing/sourcing blog called SpendMatters. Jason Busch … Continue reading →