Are your website’s visitors looking for prices? Choose one:

Duh. Of course they want prices.

Okay … prove it!

If you’re the marketing guy, you choose #1. If you are the CEO, you’ll choose #2.
Dale Underwood at his B2B Conversations Now Blog has an easy plan to ‘prove it’: Publish B2B Pricing? Test the traction without actually doing [...]

Our company needs to renew our telecom/internet services this year, and I’ll be working with our Controller to do so. I thought it might make a good case study in B2B sales & marketing. And my blog would make a good place to vent about the experience.
Unfortunately, rather than a case-study, it already feels like [...]

Let’s assume that digital is the future of Trade Publications. If you want to ponder how much work its going to take to get there, take a gander at this publication’s home page:
click for full-view
Since it’s cut-off at the bottom (the page is 3800 px tall), let me tell you that there are 53 links [...]

This post is inspired by a promotional email that I’m not sure why I received, or why I opened. The subject line was ‘Customer Service’.
The email was from an Italian company promoting availability of product support via Skype.
Hmmm. Not a bad idea.
Today, our customers are working more globally, and more likely to use Skype to [...]

I think at one time I looked up some blogs from the other side of the fence…you know, the buyers. Professional buyers.
Well the announced closing of ThomasGlobal.com led me to a very readable purchasing/sourcing blog called SpendMatters. Jason Busch responded to this news by posting The Future of Supplier Directories and Supplier Search. Its a [...]