Archive for August, 2009

Optimize your site: Make it faster

Posted on August 19 2009 by Dave J.

I remember the early dial-up days of the web. I used to carefully study each product picture in a file-size optimizer program. Did the 16K image look good enough compared to the 18 or 24K image?
Broadband effectively killed such attention to file size and page load speeds.
But Google and Yahoo have brought back the issue [...]

Closing the sale: Incentive or bribe?

Posted on August 6 2009 by Dave J.

It’s no surprise when I say business is slow this year. We’ve tried a couple ’special offers’ as incentives for inducing a buy-now urge in our clients.
But the offer I saw another company offering this morning shocked me. (I’ll leave the actual company out of this.)
A $300 gift card with purchase.
I’d guess the purchase [...]