Monthly Archives: November 2009

Salespeople don’t listen to your emails?

Posted on November 30, 2009 by Dave J.

As B2B marketers, our primary audience really is our salespeople, right? You’d think every email we sent to them would be treated as a precious treasure to aid them in their success. Of course we are humbled–or more likely irate–when … Continue reading →

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Five nails in the Trade Pub coffin

Posted on November 9, 2009 by Dave J.

Here is another voice putting to words the paradigm shifts we have been witnessing in the last few years. But the important point is noting that things HAVE changed, and that we need to act accordingly. Tom Pick at WebMarketCentral … Continue reading →

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Some new words, and one surprisingly 'old' word

Posted on November 6, 2009 by Dave J.

The InfoCommerce Group just wrapped up their annual “Data Content” conference. In their weekly email, a list of new key words for the online database industry was offered up: Embedment Aggregation Good Enough Curation Platforms Humans At the end of … Continue reading →

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Good shows make lively marketplaces, even in suffering industries

Posted on November 5, 2009 by Dave J.

Last week we were at an trade show for automotive test market. Sounds like a scary place to be in 2009. Or more likely, a scary place to be spending your marketing money. The show floor was probably 20-25% smaller, … Continue reading →

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