As B2B marketers, our primary audience really is our salespeople, right? You’d think every email we sent to them would be treated as a precious treasure to aid them in their success.
Of course we are humbled–or more likely irate–when we find out that they aren’t even reading the emails.
I thought making friendly sales-info videos was [...]

Here is another voice putting to words the paradigm shifts we have been witnessing in the last few years. But the important point is noting that things HAVE changed, and that we need to act accordingly.
Tom Pick at WebMarketCentral Blog asks rhetorically Will Content Marketing Kill Trade Publications?:
“The challenges faced by trade publications go far [...]

The InfoCommerce Group just wrapped up their annual “Data Content” conference. In their weekly email, a list of new key words for the online database industry was offered up:

Embedment
Aggregation
Good Enough
Curation
Platforms
Humans

At the end of that list was this zinger:
“There are other keywords that came out of DC09, but, surprisingly, one keyword was barely heard at all:
Google.
While [...]

Last week we were at an trade show for automotive test market. Sounds like a scary place to be in 2009. Or more likely, a scary place to be spending your marketing money. The show floor was probably 20-25% smaller, and our booth became the last booth in the far corner. And who wants [...]