Comments on: Keep tweaking your website

By: B2B Portal

B2B Portal — Wed, 10 Mar 2010 11:01:00 +0000

Very Well Planned & Informative Blog..

By: Eric.W

Eric.W — Mon, 08 Mar 2010 09:15:54 +0000

validation is a very complex issue.You idea is very help.

By: Steven Woods

Steven Woods — Thu, 25 Feb 2010 21:28:48 +0000

Dave,
Great points on validation - you're right that it's the key spot where all leads come in. The flip side though is that there is sometimes too much of a temptation to have too much validation which gets in the way of the visitor's experience. A balance is key. I wrote a bit about it at:

http://digitalbodylanguage.blogspot.com/2009/06...

Steve

By: Talmadge Boyd

Talmadge Boyd — Tue, 09 Feb 2010 19:45:32 +0000

Content. I keep tweaking content. Either adding a line, a video, a pdf something new. Perhaps that’s more an Inbound strategy. It’s not quite what you’re talking about here and causes me to re-think where I’m putting my time on the metrics. Thanks!

By: Talmadge Boyd

Talmadge Boyd — Tue, 09 Feb 2010 19:45:00 +0000

By: Dave J.

Dave J. — Thu, 07 Jan 2010 18:26:06 +0000

Steven–Oh yea, balance is always key! The devil is in the details, which is why I am recommending tweaking where you can focus on adjusting.

AJ–Content is one of my major goals for my website for this year. I agree so many SMB websites still look like ‘punts’ by biz/marketing managers who aren’t sure what to actually say on the web.

Thanks for the comments!

By: Dave J.

Dave J. — Thu, 07 Jan 2010 18:26:00 +0000

Steven–Oh yea, balance is always key! The devil is in the details, which is why I am recommending tweaking where you can focus on adjusting.

Thanks for the comments!

By: Steven Woods

Steven Woods — Tue, 05 Jan 2010 03:25:46 +0000

Dave,
Great points on validation – you’re right that it’s the key spot where all leads come in. The flip side though is that there is sometimes too much of a temptation to have too much validation which gets in the way of the visitor’s experience. A balance is key. I wrote a bit about it at:

http://digitalbodylanguage.blogspot.com/2009/06/data-quality-balancing-customer.html

Steve

By: AJ Sweatt

AJ Sweatt — Mon, 28 Dec 2009 21:16:49 +0000

Also important: continuing to add content to the site. For example, a contact manufacturer that continuously adds project info that includes related industry, processes & material(s) used, tolerances, process or design improvements, improved cycle times, logistics support and improvements, and other specifics to the project/program are what differentiate a company from another. AND it feeds the site with the keywords and phrases their prospects actually look for in the first place.

Tweak, indeed. I wish this message was more pervasive – particularly among the small and medium sized manufacturers that need all the marcom help they can get.

By: AJ Sweatt

AJ Sweatt — Mon, 28 Dec 2009 21:16:00 +0000

Tweak, indeed. I wish this message was more pervasive – particularly among the small and medium sized manufacturers that need all the marcom help they can get.