Comments on: Proof it’s not about the benefits, but your product

By: Promotional Products

Promotional Products — Fri, 26 Feb 2010 12:57:20 +0000

I think that you have a great point here. I'd find it hard to believe that someone would argue it. Keep up the good posting.

By: jonkaye

jonkaye — Fri, 26 Feb 2010 08:46:12 +0000

I think you're right on regarding your observation. I am working on an area I call “product simulation marketing”–using product simulations to help advertise and market equipment. I can only imagine what the response rate would be if they advertised that one could “try it out” right there. I would love to be involved with a manufacturer who was savvy enough to recognize how important this kind of testing is. Sadly, I still am looking for one. I think product simulations are still in the state of interest from visionary marketers and early adopters, who don't see the need to prove it because they are already believers.

By: Short but sweet…it’s not about the benefits, but your product - EqSim

Fri, 26 Feb 2010 03:44:39 +0000

[...] J. posted a blog entry Feb 12th on B2Blog entitled “Proof it’s not about the benefits, but your product“. Of course the title is sarcastic, but he makes several great points in regard to putting [...]