Monthly Archives: March 2010

Have you got that ‘vision thing’?

I had read a post from the Marketing Headhunter not too long ago, about Assessing “the Vision Thing.” A great list of ‘interview questions’, I thought. But I’m not going to be doing interviews. I know what I’m doing. I’m … Continue reading

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Who’s the publisher now?

I can’t say I can see the trends, but I can find the other people finding the trends… This great post (from Jan. 29) at Content Marketing Today, talks about the slow death of advertising/publishing trade-pub model, and the growth … Continue reading

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If it clicks like a blind mole … it must be click fraud

Penny-wise, pound-foolish. Sucker born every minute. Hindsight is 20/20. Whatever cliche you want to use, I shouldn’t have said yes.

Yep, a bargain ‘per click’ offer sucked me in from a low-performing, but reputable, B2B directory. At less than a quarter per click, I didn’t fear much. And for months I was right. Continue reading

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B2B SAAS puts pricing on website, salespeople gasp

Us industrial marketers have lots of logistical excuses reasons that we don’t post prices on our websites. I’ve made a valiant effort to discuss it here at B2Blog in the past. Software is a borderless, virtual product, so the bar … Continue reading

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