Monthly Archives: March 2010

Have you got that ‘vision thing’?

Posted on March 30, 2010 by Dave J.

I had read a post from the Marketing Headhunter not too long ago, about Assessing “the Vision Thing.” A great list of ‘interview questions’, I thought. But I’m not going to be doing interviews. I know what I’m doing. I’m … Continue reading →

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Who’s the publisher now?

Posted on March 11, 2010 by Dave J.

I can’t say I can see the trends, but I can find the other people finding the trends… This great post (from Jan. 29) at Content Marketing Today, talks about the slow death of advertising/publishing trade-pub model, and the growth … Continue reading →

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If it clicks like a blind mole … it must be click fraud

Posted on March 10, 2010 by Dave J.

Penny-wise, pound-foolish. Sucker born every minute. Hindsight is 20/20. Whatever cliche you want to use, I shouldn’t have said yes.

Yep, a bargain ‘per click’ offer sucked me in from a low-performing, but reputable, B2B directory. At less than a quarter per click, I didn’t fear much. And for months I was right. Continue reading →

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B2B SAAS puts pricing on website, salespeople gasp

Posted on March 3, 2010 by Dave J.

Us industrial marketers have lots of logistical excuses reasons that we don’t post prices on our websites. I’ve made a valiant effort to discuss it here at B2Blog in the past. Software is a borderless, virtual product, so the bar … Continue reading →

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