Reed Business Information’s Shocking News (Russ Green @ godfrey.com)
“Friday’s news that Reed Business Information is closing many of its US trade publications and web sites – without warning – is truly shocking to B2B marketing professionals who have relied on these vehicles to reach technical audiences.”
Wholy crap! (Read the news & list from the RBI site.) Looks like they sold about half their pubs, and finally gave up on selling the rest (looks like 23). I know one of those shuttered, and I can say it was not doing well, but wow. A big gap in the trade pub world for sure.
Russ continues in his posting encouraging B2B marketers to develop their own content and audiences. Interesting that we should start calling our customer base ‘audiences’ and not ‘prospects’ any more. Maybe that’s the other part of this paradigm shifting.