Comments on: The real beginning of the end for trade pubs? http://www.b2blog.com/2010/04/the-real-beginning-of-the-end-for-trade-pubs.html B2B and Industrial Marketing Blog Wed, 01 Feb 2012 10:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jethrojeanbaptiste http://www.b2blog.com/2010/04/the-real-beginning-of-the-end-for-trade-pubs.html/comment-page-1#comment-1424 jethrojeanbaptiste Tue, 18 May 2010 21:57:54 +0000 http://www.b2blog.com/?p=961#comment-1424 Dave, I agree with this post. Another great way to improve on targeting your "audiences" and marketing is using tools like <a href="http://www.salesfuel.com/" rel="nofollow">SalesFuel</a> that integrates with LinkedIn, trigger events and millions of contacts in one portal. Dave, I agree with this post. Another great way to improve on targeting your “audiences” and marketing is using tools like SalesFuel that integrates with LinkedIn, trigger events and millions of contacts in one portal.

]]> By: Scott Stone http://www.b2blog.com/2010/04/the-real-beginning-of-the-end-for-trade-pubs.html/comment-page-1#comment-1423 Scott Stone Tue, 18 May 2010 21:41:29 +0000 http://www.b2blog.com/?p=961#comment-1423 In the material handling world, it appears that Modern Materials Handling and a few other titles were sold to their current management, so there is a reprieve. I think we will see more sell offs as the larger publishers shed titles they could not effectively manage. The concept of trade magazines is strong - the execution needs to be better, and ownership that is more attuned to specific markets is a key in increasing the quality of the pubs. In the material handling world, it appears that Modern Materials Handling and a few other titles were sold to their current management, so there is a reprieve. I think we will see more sell offs as the larger publishers shed titles they could not effectively manage. The concept of trade magazines is strong – the execution needs to be better, and ownership that is more attuned to specific markets is a key in increasing the quality of the pubs.

]]> By: Promotional Products http://www.b2blog.com/2010/04/the-real-beginning-of-the-end-for-trade-pubs.html/comment-page-1#comment-1408 Promotional Products Tue, 27 Apr 2010 17:26:36 +0000 http://www.b2blog.com/?p=961#comment-1408 Unfortunately, I do not think that thiere is much hope at all for Trade Pubs, I guess we will enjoy them as long as we can. Unfortunately, I do not think that thiere is much hope at all for Trade Pubs, I guess we will enjoy them as long as we can.

]]> By: cthompsonqc http://www.b2blog.com/2010/04/the-real-beginning-of-the-end-for-trade-pubs.html/comment-page-1#comment-1406 cthompsonqc Mon, 19 Apr 2010 18:43:42 +0000 http://www.b2blog.com/?p=961#comment-1406 I think you're right, this is really the beginning of the end for trade pubs. I hate to see some stalwarts from our industry, Modern Material Handling and Material Handling Product News on the list of closures. <br><br>When you look across the broad landscape of trade pubs, it's hard to see how many of them could be in better positions than those on the list of closures. It seems it's only a matter of time before we see more and more of these publications closing.<br><br>The answer, as you and Russ have said, is to keep developing our own audiences. The trade pubs as we know them can't last much longer. I think you're right, this is really the beginning of the end for trade pubs. I hate to see some stalwarts from our industry, Modern Material Handling and Material Handling Product News on the list of closures.

When you look across the broad landscape of trade pubs, it's hard to see how many of them could be in better positions than those on the list of closures. It seems it's only a matter of time before we see more and more of these publications closing.

The answer, as you and Russ have said, is to keep developing our own audiences. The trade pubs as we know them can't last much longer.

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