It’s no surprise that bloggers ignore email pitches that sound more like press releases, and get down-right annoyed when it’s not even relative to their blog. I’m no exception.
But I do give extra consideration for those who give me a pitch that is relevant, and proves that they at least read something on my blog besides the title. At the very least I’ll write a personal reply. Today I’d like to share two neat tools that came into my inbox the right way.
That’s the way Emily Thompson of Kutenda described her comprehensive online marketing service. Nothing fancy, but covers all the basics to make a website that is ‘marketing ready’. And I’d argue for smaller/start-up companies, bells and whistles like A/B testing, CRM integration, and such are not going to happen, so why be distracted by them.
When it comes to photography for your marketing, you have two choices: DIY or hire a professional. DIY looks like crap and wastes your time, and a half-day with a pro can cost a grand.
ViaU is an online tool for product photography. Hmm, that doesn’t make sense does it? Actually, on ViaU you select the view and background, ship your products in, and he posts your completed pictures. The stuff I sell is too big, but if you have products that fit on a table, that would be about right. The shot selector tool is very extensive (and kinda fun), so you can be sure about what the result will be.
Maybe one of these could be of use to you, if not now, when you have a future project. And at least a lesson on how and what captures my eye to blog about.