Free advice from Google

Lucky me! My AdWords spend finally earned me a free consultation with a staffer from Google. I thought I’d share what I learned:

1. Use the ‘search terms’ version of your keyword screen/report to select to see ‘all’ the search terms being used by clickers. (See below)

2. For well-segmented (aka low-traffic) campaigns that can’t be set to CPA bidding, you can set to ‘Enhanced CPC’ for a more predictive bidding method designed to improve conversions.

3. Leah also suggested duplicating my campaigns targeting mobile traffic only. Makes sense to do this because: 1. Mobile users behave differently. 2. Mobile traffic may not have the same value as regular searchers. (This is something she could easily do for me, that would be a pain-in-the-neck otherwise.)

4. Finally, she suggested revisiting my ads. Yes, I optimized them a while back, but she suggested some freshness may help raise clicks. And, I guess, I might find a new approach that works better, as well.

What they say about free advice:

It’s just nice to have a pro look and agree that everything is pretty much in order and nothing stupid or out-of-place.

(5. Oh, and a final value to Google: she pointed out that my daily-spend limit was too low. I knew that, but was afraid to raise the limit again.)

5 Replies to “Free advice from Google”

  1. Haven’t got to that point myself, but nice to read it went well for you 🙂  One thing that helped me with AdWords was separating my daily budget (What Google thinks I’ll Spend) from my daily spending budget (What I’m Actually Willing to Spend, Controlled Through Extensive Bidding Adjustment and Research).  Definitely increased my Clicks and Impressions.

    Beck – Webmaster
    Injection Molding Machinery, Thermoforming Machines

  2. The ideas discussed in this blog about keyword ranking are quite
    comprehensive for understanding the working of SEO. However, the important
    thing to realize is that search engine optimization works in a holistic method,
    where understanding of the whole is far greater than knowing individual parts.

    I read about Google rules from a change management expert Hammad Siddiqui.
    Do read about them from the following link:

  3. Is it legal to compare two products ingredients on your site? Both products are trade marked. Example:     Brand A – list ingredients Brand B – list ingredients.

  4. I don’t see why not. It’s legitimate facts and fair usage. (And keyword gold perhaps).

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