Maybe its too obvious to me, but it bares repeating: B2Blog.com is NOT a commercial venture. Not a blog to support an agency. Not a shill for links or outside interests.
It is a personal blog about marketing. Even more than B2B, it is about Industrial marketing.
The point is it is MINE. It is part of who I am. A hobby, and an outlet. Coming up on it’s tenth anniversary in 2012.
So last May, I flagged an incoming email announcing a different blog with the same name, albeit spelled differently: BtoBlog, an outpost created by the folks at BtoB Magazine.
I just took another look at that blog and found something quite different than B2Blog:
- More than one author
- Lots of ads & promotions (including interstitials)
- No RSS feed, heck no main URL/domain
- Comments are all spam (and not deleted)
- Spotty content … well, maybe that is the same as B2Blog
It’s a bit of a shame, you’d hope that this could be a cultural, viral blog (like FastCompany has become). Instead it is content-fodder to generate ad revenue.
I will say that BtoB does highlight the latest post on their homepage (which unfortunately swirls with headlines like any other magazine), and has recruited “client side” bloggers that can generate quality, first-person articles that are worth reading.
Maybe I’m being to cynical. Or maybe just protective of ‘my turf’. But for a Magazine that covers social media like it is hot stuff for B2B marketing, this blog leaves me feeling blah.