One of the trade pubs I get (online and off), sent me a new type of email at the beginning of the year, with this subject line:
Introducing TMWorld Deals: Dell LED/LCD Monitor for Just $129
My first reaction: ‘Oh, they’re going to offer Groupon or Woot style deals from their advertisers.’ My second reaction: ‘Um, Dell monitors?’
Maybe they plan on using this platform with their advertisers? Maybe they need the added revenue? As it stands, not a service to their subscribers, and a dilution of their brand authority.