I found this email from our ERP software vendor stunning in so many ways:
I want to personally make you aware of a new program we have just launched, geared toward paying you $10,000 – as many times as you’d like!
The ZZZ referral program is simple: refer a colleague, partner or acquaintance (who has not engaged with ZZZ) that selects software from ZZZ, and we’ll pay you 5% of that software sale up to $10,000 per referral. It’s pretty much that easy! You win, and they win through improved business processes and state of the art enterprise software enhancing their organization.
For a recipient who knows someone to refer their company to, the initial reaction to this email must be cha-ching! (And that’s just going to be a couple people, you’ve got to figure.)
To other grown businesspeople (like me), our reaction is different:
- Wow $10K isn’t incentive, its graft!
- Do I get the money, or does my company?
- Hmmm, they must be hurting for business.
- A 5% cut, that’s more like a commission.
- Would I do this … is this ethical?
- This is questionable, and its coming from our vendor … ewww!
Now, as a disclaimer, I don’t sell software, I’m not tasked with lead gen quotas, so maybe I’m just over-reacting. What do you think about this marketing/sales tactic?