Marketing for churches?

Often it has been my joke that 'churches don't do marketing', trying to highlight that is their exact problem.

At Doycave.com, Doy ponders whether marketing is cheapening the purpose and behavior of the chuch. Wouldn't straight stewardship be better, he states. My posted reply:


The church needs a backbone to operate. Marketing helps provide that structure. My church operates more like a jellyfish for lack of a (leadership) structure that can encapsulate our mission and enable our action on it.

Stewardship in a vacuum can be burying your 'talent'. Don't give up on marketing, yet. It just needs to be used for the right purposes. Should we rely on faith healing and not on medicine?