Grooming your site for search engines

While the Google Monitor is a great toy for keeping track of how you are ranking on Google, a more comprehensive program is WebPosition Gold. I use it once a month for a comprehensive look at how my site ranks on the engines using my keywords. They have a free trial you can download, if you’ve never tried it. The coolest thing it does is actually evaluate your webpages and let you know what you can do to improve their rankings for your given keywords. This takes time and energy, but necessary if your site is ranking near the bottom of the search results. I usually wait a few months before I panic, as rankings tend to flucuate quite a bit.