B2B and Industrial Marketing Blog
Us industrial marketers have lots of logistical excuses reasons that we don’t post prices on our websites. I’ve made a valiant effort to discuss it here at B2Blog in the past. Software is a borderless, virtual product, so the bar is a bit lower. And if you are in a very new marketplace, there’s no …
Continue reading “B2B SAAS puts pricing on website, salespeople gasp”
Okay, I keep coming back to the discussion about whether it is advantageous to have pricing on your website. High-minded folks say you should because that is the #1 thing visitors are looking for, and will leave if they don’t find it. But what would really happen? Brendon Sinclair, in the latest Sitepoint Tribune newsletter, …
Over a year ago I did a series of posts discussing the value and issues in adding product pricing to your website. Part of the reason I went thru this exercise was to figure out a solution for my particular situation, where posting pricing is not feasible. And with the database tools of my new …
Continue reading “A solution to displaying pricing on my website”
Three things B2B websites need: Video, reviews, and pricing. I’ve made a point of discussing these in the last year or so. And I often come up with whiny excuses about why B2B won’t do them. When it comes to pricing, whiny excuse number one is: Channel conflict. Oh, I know, I’ll just institute a …
Continue reading “More whining about pricing on your website – Be Evil”
I’m ready to be done with the discussion of published pricing on our websites. We got an introduction by Dilbert, then talked about the benefits, why we don’t do it, and done a case study, and chatter in between. (Thanks again for everyone’s comments.) Today lets look at what we can do even if we …
Continue reading “Pricing on your website (Part 4): How not to”
I want to jump back into the public pricing issue. Suppose you can’t display your pricing? What you should do is address this issue up front, so the user knows what is going on and is not ‘tearing their hair out’, as Jakob Nielsen alleges. Part of the solution is giving the visitor a clear …
Continue reading “Pricing on your website: Carts without prices”
First: I’ve had some great comments on this series of posts. I encourage you to go back and read them (links: Part 2, Part 3). I figured before we make any more conclusions, we should look at some examples of how pricing is being handled by some companies. The Case of the Network Analyzer Suppose …
Continue reading “Pricing on your Website (Part 3): Case study: Equipment”
Why should you try to publish pricing on your website? Do we really have to have this discussion? It is pretty obvious, isn’t it? Price is one of the most important features of your product. Site visitors want to know! Price is a reality check that what they are looking at is appropriate for what …
Continue reading “Pricing on your website (Part 3): Why you should”
I love finding timely posts from others for what I want to write about. Vincent Flander’s Web Pages That Suck to the rescue! In today’s Daily Sucker 1/11/07 “Submitter’s comments: ‘Contact us for a quote.’ What? You mean you don’t know what the price is? I can think of few more effective ways to drive …
Why don’t we B2B marketers put prices on our websites? There are three basic reasons I’ll explore here. 1. We are lazy.The general lack of useful content on our websites is testament to our laziness. Our prospects have gotten more sophisticated and expect more content, including pricing information. This laziness also extends to not overcoming …
Continue reading “Pricing on your website (Part 2): Why we don't”