Category Archives: advertising

Why are trade pub pumping out more digital products?

Posted on October 23, 2011 by Dave J.

Chasing the ‘new thing’ is always tempting … and risky. For the potential consumer of the ‘new thing’, the answer of whether it was the right answer is obvious. That’s why there is so much at stake on a movie’s … Continue reading →

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What does the data mean?

Posted on May 16, 2011 by Dave J.

Every time I open up Google Analytics, the glance over the home/overview page. A number of stats on this page are averages of user behavior. Wow! Look how busy my website is. However, what does all this mean? Specifically, these … Continue reading →

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Free advice from Google

Posted on May 13, 2011 by Dave J.

Lucky me! My AdWords spend finally earned me a free consultation with a staffer from Google. I thought I’d share what I learned: 1. Use the ‘search terms’ version of your keyword screen/report to select to see ‘all’ the search … Continue reading →

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Sitting on your hands is a marketing strategy

Posted on March 31, 2011 by Dave J.

Back in the days when my #1 online spend was Overture, I was called into the president’s office. Seems he had received a call from a competitor concerned about our website coming up when someone was searching for theirs on … Continue reading →

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Email newsletter advertising math

Posted on January 20, 2011 by Dave J.

Newsletter sponsorship for an admittedly ‘targeted’ list: 12,000 subscribers /$1,900 = 0.15 per impression 1/3 open rate = 0.45 per impression 1/3 open rate * 3 issues (for possible exposure to entire email list once) = $5,700 Clicks per issue … Continue reading →

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Stupid Press Release Distributors

Posted on January 14, 2011 by Dave J.

Last year one of the shows we were going to made this offer: We could get a free press release published by PR Newswire. Now I don’t really care much about press releases. But for this show we actually had … Continue reading →

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Email marketing a high priority? Really?

Posted on December 15, 2010 by Dave J.

There was a day when I thought I was a progressive, internet-savvy industrial marketer.  Still today, among B2B marketers willing to fill out an online survey, I’d like to think I’m ahead of the curve. But apparently the rest of … Continue reading →

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Is industrial marketing this boring?

Posted on August 30, 2010 by Dave J.

BtoB Magazine has its hands full, trying to offer content for different types of B2B marketers: Agencies, technology companies, big companies, small companies. The August 16 issue has a two-page feature on ‘manufacturing marketing’ with three articles and a list … Continue reading →

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OMG, Yahoo Search PPC is a rip-off

Posted on July 22, 2010 by Dave J.

I don’t say this lightly: Yahoo Marketing Solutions’ search advertising is junk … a rip-off. It was an expensive and surprising lesson in online marketing. (I don’t mean their content network, I knew that was worthless years ago, as is … Continue reading →

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The real beginning of the end for trade pubs?

Posted on April 18, 2010 by Dave J.

Whammo: Reed Business Information’s Shocking News (Russ Green @ godfrey.com) “Friday’s news that Reed Business Information is closing many of its US trade publications and web sites – without warning – is truly shocking to B2B marketing professionals who have … Continue reading →

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