Friday Friday B2B marketing
This is crazy. I’ve heard the the song Twilight Zone by “Golden Earring” a million times. I loved it when it came out. Sing along with it. “When the bullet hits the bone. PSHEW.” But I have no idea what … Continue reading
Category Archives: Marketing Management
Sitting on your hands is a marketing strategy
Back in the days when my #1 online spend was Overture, I was called into the president’s office. Seems he had received a call from a competitor concerned about our website coming up when someone was searching for theirs on … Continue reading
A missing hyphen can unravel your reputation
Occasionally we get a copy of a quote or specification from a prospect who says ‘quote me one of these’. Well, our version of that, anyway. One such document I received yesterday yesterday, I combed first doing feature comparison with … Continue reading
Problems before and after marketing
Marketing is part of a process. Often a process we don’t have control of, but have to work with. I found two blog-posts this morning talking about getting squeezed: 1. What happens if nobody’s looking for you? Chris Rand at … Continue reading
Email newsletter advertising math
Newsletter sponsorship for an admittedly ‘targeted’ list: 12,000 subscribers /$1,900 = 0.15 per impression 1/3 open rate = 0.45 per impression 1/3 open rate * 3 issues (for possible exposure to entire email list once) = $5,700 Clicks per issue … Continue reading
Email marketing a high priority? Really?
There was a day when I thought I was a progressive, internet-savvy industrial marketer. Still today, among B2B marketers willing to fill out an online survey, I’d like to think I’m ahead of the curve. But apparently the rest of … Continue reading
A competitor across the aisle
We just did our last show for the year. This one is always a great show because our customers are there, and nearly everyone else is a prospect (or knows the person at their company who should be). And all … Continue reading
Is industrial marketing this boring?
BtoB Magazine has its hands full, trying to offer content for different types of B2B marketers: Agencies, technology companies, big companies, small companies. The August 16 issue has a two-page feature on ‘manufacturing marketing’ with three articles and a list … Continue reading
OMG, Yahoo Search PPC is a rip-off
I don’t say this lightly: Yahoo Marketing Solutions’ search advertising is junk … a rip-off. It was an expensive and surprising lesson in online marketing. (I don’t mean their content network, I knew that was worthless years ago, as is … Continue reading
A virtual waste?
I read a lot of marketing blogs every day (and I really need to contribute to the blogosphere more myself). One post I saw recently attempted to justify ‘virtual’ trade shows as an acceptable alternative to the real thing, given … Continue reading