Category Archives: Trade Shows

A competitor across the aisle

Posted on November 17, 2010 by Dave J.

We just did our last show for the year. This one is always a great show because our customers are there, and nearly everyone else is a prospect (or knows the person at their company who should be). And all … Continue reading →

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Are B2B marketers so stupid they fall for this?

Posted on August 9, 2010 by Dave J.

This is not the first time I’ve received a warning email from a trade show organizer warning exhibitors about “Expo-Guide” scamming for directory listings. But this email seemed rather complete, including possible grounds for canceling the contract, so it is … Continue reading →

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A virtual waste?

Posted on July 20, 2010 by Dave J.

I read a lot of marketing blogs every day (and I really need to contribute to the blogosphere more myself). One post I saw recently attempted to justify ‘virtual’ trade shows as an acceptable alternative to the real thing, given … Continue reading →

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