Category Archives: Uncategorized

The Groupon or Woot of B2B? Oh wait, not.

One of the trade pubs I get (online and off), sent me a new type of email at the beginning of the year, with this subject line: Introducing TMWorld Deals:  Dell LED/LCD Monitor for Just $129 My first reaction: ‘Oh, … Continue reading

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The B2Blog that is B-to-Blah

Maybe its too obvious to me, but it bares repeating: B2Blog.com is NOT a commercial venture. Not a blog to support an agency. Not a shill for links or outside interests. It is a personal blog about marketing. Even more … Continue reading

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Your brochure is not a secret, why do you act that way?

Our top competitor had never offered their product brochures on their website. Their website was still sporting a 1999 look, so I assumed this same indifference applied to posting PDFs. But since they brought their website into the 21st century … Continue reading

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Bad grammar destroys reputations

This guest post by Andy Wallner is in response to my post last March: A missing hyphen can unravel your reputation. Embedded links are his, likely are for SEO purposes, and I am not getting paid. Andy was bold enough to … Continue reading

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Fixing up your web form? Here are today’s best practices

Chris Rand says: “Form design is an area where most web designers really could do with some training, if the forms I come across on a day-to-day basis are anything to go by.” So, even if you are trusting a … Continue reading

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Google has jumped the shark

Received an email a week or so ago, now a snail-mail … “Get the benefits of AdWords Business Credit” Yep,  you can now have a Google credit card.

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Contact-us forms shouldn’t be WTF moments

  I saw this bad ‘contact us’ form today. Then it went to ‘WTF’. Why is it bad? Well, all the model numbers listed without any context, of course. The really lame qualification questions for “current need” or “future need”. … Continue reading

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Social media for B2B (or I have bigger fish to fry)

Sometimes I like to ‘connect the dots’. Ya know, see the big picture from the collected bits of information … So I bring you three articles from the blogosphere that are instructive, quality posts about B2B marketing and the loathed … Continue reading

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Marketing by the rules, an SEO lesson

Rex Hammock blogs: “Don’t do anything you’d be embarrassed to read about on the front page of the newspaper,” is one of those truisms I picked up early and used a lot back two decades ago when I used to … Continue reading

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What are engineers up to on Twitter?

Are engineers using Twitter? Here is a post from Duane Benson at Screaming Circuits (who says he is studying Twitter) about what those who are, are doing: It can lead to interesting activity though. Recently, one tweeter, Jeri (twitter.com/jeriellsworth) suggested … Continue reading

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