Comments for B2Blog http://www.b2blog.com B2B and Industrial Marketing Blog Tue, 09 Mar 2010 21:54:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on B2B SAAS puts pricing on website, salespeople gasp by David Jung http://www.b2blog.com/2010/03/pricing-theor.html/comment-page-1#comment-1394 David Jung Tue, 09 Mar 2010 21:54:56 +0000 http://www.b2blog.com/?p=933#comment-1394 @Jon, sometimes what we do just gets accepted, without any wow factor. But switching directions, that gains attention (thinking of the prodigal son). @Maria, thanks for the first-hand testimonial, and interesting comment about fairness. @Andrew, yep it has to be part of a strategic positioning--the only competitor of ours to post prices is a catalog-based distributor...because listing prices is part of its strategy. Their selection is limited and over-priced. @Jon, sometimes what we do just gets accepted, without any wow factor. But switching directions, that gains attention (thinking of the prodigal son). @Maria, thanks for the first-hand testimonial, and interesting comment about fairness. @Andrew, yep it has to be part of a strategic positioning–the only competitor of ours to post prices is a catalog-based distributor…because listing prices is part of its strategy. Their selection is limited and over-priced.

]]> Comment on B2B SAAS puts pricing on website, salespeople gasp by Maria Pergolino http://www.b2blog.com/2010/03/pricing-theor.html/comment-page-1#comment-1393 Maria Pergolino Tue, 09 Mar 2010 03:41:56 +0000 http://www.b2blog.com/?p=933#comment-1393 Jon, When I bought Marketo at my previous company (and prior to joining your team) I did so partly because of the transparent pricing. This was not only important to me because I knew what the price was going to be, but because I knew I was not paying more than other Marketo customers. When I talk to our customers I often hear similar - which I think is a real benefit and likely why other companies are joining in our approach. To see Marketo pricing you can visit: <a href="http://www.marketo.com/pricing" rel="nofollow">http://www.marketo.com/pricing</a> Jon, When I bought Marketo at my previous company (and prior to joining your team) I did so partly because of the transparent pricing. This was not only important to me because I knew what the price was going to be, but because I knew I was not paying more than other Marketo customers. When I talk to our customers I often hear similar – which I think is a real benefit and likely why other companies are joining in our approach. To see Marketo pricing you can visit: http://www.marketo.com/pricing

]]> Comment on Keep tweaking your website by Eric.W http://www.b2blog.com/2009/12/keep-tweaking-your-website.html/comment-page-1#comment-1392 Eric.W Mon, 08 Mar 2010 09:15:54 +0000 http://www.b2blog.com/?p=916#comment-1392 validation is a very complex issue.You idea is very help. validation is a very complex issue.You idea is very help.

]]> Comment on B2B SAAS puts pricing on website, salespeople gasp by Andrew Lloyd Gordon http://www.b2blog.com/2010/03/pricing-theor.html/comment-page-1#comment-1391 Andrew Lloyd Gordon Fri, 05 Mar 2010 01:48:23 +0000 http://www.b2blog.com/?p=933#comment-1391 As you've discussed, pricing is a key part of the conversion process for a B2B buyer. And on many sites I've worked on, we've not included it. <br><br>This was usually when we didn't have a very distinct product or a competitive lead. Or, more often, when price was the area on which we competed with others. <br><br>However, where we were market leader or had a genuine USP, then we could confidently publish our prices safe in the knowledge our customers REALLY wanted to work with us. <br><br>I guess, therefore, whether you publish your prices or not depends also depends on how confident you are in your product. As you've discussed, pricing is a key part of the conversion process for a B2B buyer. And on many sites I've worked on, we've not included it.

This was usually when we didn't have a very distinct product or a competitive lead. Or, more often, when price was the area on which we competed with others.

However, where we were market leader or had a genuine USP, then we could confidently publish our prices safe in the knowledge our customers REALLY wanted to work with us.

I guess, therefore, whether you publish your prices or not depends also depends on how confident you are in your product.

]]> Comment on B2B SAAS puts pricing on website, salespeople gasp by Jon Miller http://www.b2blog.com/2010/03/pricing-theor.html/comment-page-1#comment-1390 Jon Miller Thu, 04 Mar 2010 19:54:28 +0000 http://www.b2blog.com/?p=933#comment-1390 At Marketo, we believe in open pricing and have published our complete price list (not just a portion of it) since the day we launched. I believe this open and transparent policy towards information is a key factor driving our success. At Marketo, we believe in open pricing and have published our complete price list (not just a portion of it) since the day we launched. I believe this open and transparent policy towards information is a key factor driving our success.

]]> Comment on Proof it’s not about the benefits, but your product by jonkaye http://www.b2blog.com/2010/02/proof-its-not-about-the-benefits-but-your-product.html/comment-page-1#comment-1388 jonkaye Fri, 26 Feb 2010 08:46:12 +0000 http://www.b2blog.com/?p=931#comment-1388 I think you're right on regarding your observation. I am working on an area I call "product simulation marketing"--using product simulations to help advertise and market equipment. I can only imagine what the response rate would be if they advertised that one could "try it out" right there. I would love to be involved with a manufacturer who was savvy enough to recognize how important this kind of testing is. Sadly, I still am looking for one. I think product simulations are still in the state of interest from visionary marketers and early adopters, who don't see the need to prove it because they are already believers. I think you're right on regarding your observation. I am working on an area I call “product simulation marketing”–using product simulations to help advertise and market equipment. I can only imagine what the response rate would be if they advertised that one could “try it out” right there. I would love to be involved with a manufacturer who was savvy enough to recognize how important this kind of testing is. Sadly, I still am looking for one. I think product simulations are still in the state of interest from visionary marketers and early adopters, who don't see the need to prove it because they are already believers.

]]> Comment on Proof it’s not about the benefits, but your product by Short but sweet…it’s not about the benefits, but your product - EqSim http://www.b2blog.com/2010/02/proof-its-not-about-the-benefits-but-your-product.html/comment-page-1#comment-1387 Short but sweet…it’s not about the benefits, but your product - EqSim Fri, 26 Feb 2010 03:44:39 +0000 http://www.b2blog.com/?p=931#comment-1387 [...] J. posted a blog entry Feb 12th on B2Blog entitled “Proof it’s not about the benefits, but your product“.  Of course the title is sarcastic, but he makes several great points in regard to putting [...] [...] J. posted a blog entry Feb 12th on B2Blog entitled “Proof it’s not about the benefits, but your product“.  Of course the title is sarcastic, but he makes several great points in regard to putting [...]

]]> Comment on Random thoughts while waiting for my crate by wettervorhersagesd http://www.b2blog.com/2010/02/random-thoughts-while-waiting.html/comment-page-1#comment-1386 wettervorhersagesd Thu, 25 Feb 2010 21:28:50 +0000 http://www.b2blog.com/?p=927#comment-1386 <a href="http://www.ile-maurice.com/forum/members/wetter-vorhersage.html" rel="nofollow"><b>kachelmann wetter</b></a><br><a href="http://www.ile-maurice.com/forum/members/wetter-vorhersage.html" rel="nofollow"><b>deutsches wetter</b><b></b></a> kachelmann wetter
deutsches wetter

]]> Comment on Keep tweaking your website by Steven Woods http://www.b2blog.com/2009/12/keep-tweaking-your-website.html/comment-page-1#comment-1385 Steven Woods Thu, 25 Feb 2010 21:28:48 +0000 http://www.b2blog.com/?p=916#comment-1385 Dave,<br>Great points on validation - you're right that it's the key spot where all leads come in. The flip side though is that there is sometimes too much of a temptation to have too much validation which gets in the way of the visitor's experience. A balance is key. I wrote a bit about it at:<br><br><a href="http://digitalbodylanguage.blogspot.com/2009/06/data-quality-balancing-customer.html" rel="nofollow">http://digitalbodylanguage.blogspot.com/2009/06...</a><br><br>Steve Dave,
Great points on validation – you're right that it's the key spot where all leads come in. The flip side though is that there is sometimes too much of a temptation to have too much validation which gets in the way of the visitor's experience. A balance is key. I wrote a bit about it at:

http://digitalbodylanguage.blogspot.com/2009/06...

Steve

]]> Comment on Snail-mail blows away email for lead-gen by creativeonion http://www.b2blog.com/2009/12/snail-mail-blows-away-email-for-lead-gen.html/comment-page-1#comment-1384 creativeonion Thu, 25 Feb 2010 21:28:47 +0000 http://www.b2blog.com/?p=905#comment-1384 Very interesting stats, and I like the questions they raise. I'm sure that certain demographics have some influence over which audience responds more to snail mail vs. email. Although as a copywriter I'm biased, I think the aim and quality of content is critical to a marketing piece - whether it's paper or virtual. I recently wrote an email blitz for a client who wanted to provide clients and leads with free advice for ways to save on marketing, no strings. I'll be interested to see whether or not that approach is "doin' it right." Very interesting stats, and I like the questions they raise. I'm sure that certain demographics have some influence over which audience responds more to snail mail vs. email. Although as a copywriter I'm biased, I think the aim and quality of content is critical to a marketing piece – whether it's paper or virtual. I recently wrote an email blitz for a client who wanted to provide clients and leads with free advice for ways to save on marketing, no strings. I'll be interested to see whether or not that approach is “doin' it right.”

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