B2B and Industrial Marketing Blog
Since I posted about ThomasNet’s new forums, I’ve got a few comments and wanted to update a few things: I posted a thread about pricing-on-websites in the marketing section (yes, I will get back to this subject soon). One user said his post linking from ThomasNet forums to GlobalSpec got deleted. I’m not dissing TN …
I know most of you will just scan the following list, but that’s okay…thanks for being there and reading what I’ve written for the last year. I especially enjoyed these posts of mine for their ‘aha’ effect, or the frankness of my opinion. The Marketing Eye series was probably my favorite effort of the year. …
ThomasNet recently published a new white paper titled Industrial Marketing Online with the much more interesting sub-title of “Getting industrial buyers and sellers on the same page”. One of my readers recommended it. There is good stuff inside. You can download it here. (There is another interesting report there called Supplier Survival in the Information …
Us poor B2B marketers…the top three things buyers look for in a product aren’t under our direct control…price, service, quality. We can add sizzle to these, but ultimately, the buyer will discern the truth. So what is our #1 marketing tool? Amazingly it is something we’ve only had for ten years…our websites. Results of a …
Continue reading “Guess what is the top B2B marketing tool?”
My post on friday about some recent propects’ blatant contempt for our attempts to contact them was just a reflection of my salespeople’s frustration. But the comments I got brought me back to being a marketer, so thanks. Alanmed told me its a bad message when our isn’t pricing on our website. Yes, but its …
Apparently there aren’t enough directory sites yet. This one looks a little cheesy, even with an “Get Internet Explorer” logo on the home page. I assume it is mostly useful to the search engines. The one good thing they have done is labeling links to sites if they have pricing on the website, which engineers …
Continue reading “Yet another product directory/search site”