This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.
This time I’m going to pimp for a couple new gizmos I’ve recently learned of. They don’t have a spot in the toolbox yet, but they are fun to play with.
Kuler is an online tool from Adobe that lets you play with and share color combinations. For non-artists like myself who need to design things anyway, this may be handy to get a cool color palette. It is all flash and the site seems to run slow.
Linked-in is one of those web tools that is cool, but I haven’t found a purpose for it yet. If you sign up, you can link to me there if you know my last name. You’ll find 22 folks with the same name…but only one from Michigan. Once everyone is linked together, I’m not sure what is supposed to happen.
SalesGenius is nifty tool that tracks when prospects are opening mail and visiting your website. It’s focused on supporting salespeople, not marketers, so its functionality and reporting is more granular. Haven’t tried it, but it has a lot of potential if your sales process is very web-centric.
JetNumbers is a ‘Skype for the rest of us’ application that establishes a local number for you in other countries. Then they connect that number to any local number you want. Now you can get clients or salespeople around the world to easily call your home office. We’re going to test it out going from China to Michigan.