My AdWords program has produced quality leads for my company for years … visitors who convert at more than twice the rate of normal visitors.
My biggest challenges would be to increase the number of click-thrus, and especially the number of conversions.
I know it’s been around for a little while, but Google is now expanding ‘remarketing’ programs for AdWords, and make them easier to manage.
Remarketing with Google Analytics helps you create remarketing lists based on certain audiences who visit your website and show interest in your products, without having to tag your site twice. This can help you more easily create remarketing campaigns to show ads across the Google Display Network GDN.
I can gently nag those non-converting visitors for days and weeks after they’ve visited our site. I haven’t tried this yet, but with streamlining like is promised by Google, it won’t be long.