Category: Product Management

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RTFM: Is this the solution?

Had a discussion yesterday and my brain kept flipping back to this picture:

Kathy Sierra says
Kathy Sierra says: "If you want to them to RTFM, make a better FM"

So how do we deal with lazy customers who won’t RTFM? Make a better FM? Really

Two cliches I think apply to this:

  1. Doing things RIGHT is not the same as doing things BETTER.
  2. GOOD is the opposite of GREAT. (Paraphrasing Seth Godin I believe.)

So how much BETTER does the FM need to be? Or should we just skip the FM and do something different (and potentially GREAT)? Or is that too out of the box?

I’ve painted myself into a corner with two of my favorite marketing gurus. They have both written about learning curves for users. But how should we get our customers down the curve?

What do you think? What’s worked for you?