Category Archives: tools

A missing hyphen can unravel your reputation

Occasionally we get a copy of a quote or specification from a prospect who says ‘quote me one of these’. Well, our version of that, anyway. One such document I received yesterday yesterday, I combed first doing feature comparison with … Continue reading

Posted in Marketing Management, tools | Comments Off

Email marketing a high priority? Really?

There was a day when I thought I was a progressive, internet-savvy industrial marketer.  Still today, among B2B marketers willing to fill out an online survey, I’d like to think I’m ahead of the curve. But apparently the rest of … Continue reading

Posted in advertising, Marketing Management, tools | Comments Off

Gizmos Week: PowerDesk

This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.Today’s gizmo: PowerDesk from VCOM.com Tasks: Manage your filesCost: $39 (free shareware version, too)Get it here: Power Desk Pro (aff) I LOVE POWERDESK! There are a … Continue reading

Posted in tools | Comments Off