Friday’s Links

This is what I served for dinner tonight. Maybe I was just lucky to have two mangoes and two tomatoes on hand. Well worth it!

Mango Salsa Salmon

INGREDIENTS:

4 (6 ounce) salmon steaks

3 tablespoons olive oil

1 large red onion, diced

2 cloves garlic, peeled and minced

2 tomatoes, diced

1 sprig fresh cilantro, chopped

2 mangos – peeled, seeded, and diced

Directions

1 Preheat the oven broiler. Line a broiler pan with foil.

2 Broil salmon steaks on the prepared pan 12 minutes, or until easily flaked with a fork.

3 Heat olive oil in a medium saucepan over medium heat, and saute onion until tender. Stir in garlic, tomatoes, and cilantro. Cook until heated through, 1 to 2 minutes, and remove from heat. Mix in the mangos. Serve over the salmon steaks.

The power of blog

Was doing homework for my ecommerce class and found my citing three different blogs. Thought that was pretty cool. I was asked to write about three opportunities and three threats ecommerce has as the internet grows and becomes global. See the entire assignment.

Opportunities:

1. Reach to more markets and more people

2. Potential to reduce costs

3. Ability to get closer to the customer

Threats:

1. Who will pay for information or services?

2. Will an expanding marketplace stretch companies too thin?

3. Will certain competitors be dominant despite a plethora of alternate sellers?

Winning

Read a simple, but potentially life changing article in Men’s Health Magazine over the weekend. The May issue had an article about how “winners” think and act. Winners act as though they are winning, seems to be the core fact. This intimidates others and they allow this person to win. The corralary is also true…that loses are willing to take on that role at the first sign of trouble.

My mind and behavior is already set, although I will be much more concious of when I am winning and losing, and how I am acting. The greater reach is how I can bring the “winning” mindset to my children, without them using it against me!

(Don’t bother going to their website, it is obnoxious and articles are sold, not shared! I wrote comments to the “Web Guy” complaining. We’ll see what happens.)

Friday’s links

Today I will hit on blogs. Hurray, I am now listed on AltaVista, and #1 for the term “marketing blog“.

Seth Godin

I wanted to comment or talk back on his last post, but there is no way to do it. He stews on subscriptions to support websites, but doesn’t come up with a aha idea like he usually has. I’ve generated a discussion here at GVSU regarding this issue. Why can’t we bid against the web advertiser’s for our screens? If they are paying $100 per 10,000 impressions, can I pay 11 cents instead to not see the ad?

Micro Content News

I just found this one today. Need to study closer, but it is designed with multiple pages. Innovative for a blog.

Darn Phones

Like may of you out there, I wear more than one hat. I am in charge of the phone system here (but not long distance service selection, thankfully) because it crosses customer communication and technology…not things that others want to touch here. I’d rather be done with it all, but no. In recent days I’ve been distracted by many minor problems with the phones like:

  • Power outage
  • Changing carriers
  • Dropped calls
  • New T1 lines

There are so many vendors and equipment that it is challenging to trackdown or support any one issue. Why are calls dropping? Have phone system checked by Expenets. No, its due to the T1 service. The T1 service company (AT&T) is taking forever to get back to me about why we can’t fax overseas, so why call them again? Finally find out we can’t dial overseas because the single-lines have been switched to our new carrier.

Jakob points the way

This article starts talking about making computing/internet designed around individuals and not machines. As a multi-location user, I can appreciate his thoughts.

Supporting Multiple-Location Users (Alertbox May 2002)

But what really strikes home is his final statement about usability:

The next decade will bring the usability challenge of making the Internet sufficiently easy for the other half of the population to use. Making something easy for a college graduate is a piece of cake compared to making it easy for a high-school drop-out, but that’s both our challenge and opportunity in the days to come.

How many people are there out there like my neighbor who can’t figure out how to see what’s on the floppy disk I gave her, let alone copy the files to their hard drive. What will it take to get this type of person to the point that they can actually take advantage of the tool they are sitting in front of? I am starting to think I am a geek.

Stop Bullying

Must be getting lazy, but I found another worthwhile editorial. This time by Wes Iversen of Quality Magazine. It says, in part:

I remember hearing about a metrology equipment vendor last fall who had delivered an order to one of the Big Three automotive manufacturers. When the payment came in, the carmaker had arbitrarily chopped 10% off the invoice amount, and basically told the vendor that was all it would pay for the equipment. Though angry and exasperated, the vendor was reluctant to protest too loudly, for fear of being cut off from future business by the carmaker.

…The results could include a serious deterioration in U.S. vehicle quality.

It goes on to talk about rekindling partnerships between OEMs and the big three. I wonder if these relationships have gotten too toxic to rekindle. We are still suffering from occasional “auctions” to get business from Delphi. It is a painful experience that leaves everyone (including the winner, I image) with loathing.

Myself, I have stepped away from a lot of advertising I used to do and wonder how this is damaging these suppliers. I guess this is a lot more like natural selection (think Animal Planet) versus kill-or-be-killed (think BattleBots) style of the big three.