Higher price

Got to talk to a new rep at GlobalSpec. I was polite to listen to their pitch again and will continue to sit on the fence, I think. Got some interesting info, tho. Their price has gone up from first $6K (a year ago), to $8K (last January), to now $14K. And the rep said they currently had about 15 leads a month for my product category. Thats $77 a lead! Cheaper than a trade show, but very expensive for a measured web metric. So what’s the value I would get? How much better is this than a web search? And what am I giving up? When does critical mass occur that I need to be on board with these eye-ball aggregators(sic)?