In addition to creating plans and budgets for next year, I also have to create and manage monthly business reports to monitor our sales activity. One of our new promotions has goals that I want to highlight when met. Usually, … Continue reading
Thanksgiving is upon us again. Christmas is fast approaching. It can be a draining season. I know that I am loathing the long drive to Tennessee my family will start this afternoon. Holidays take energy, but they can be rewarding, … Continue reading
Just because this question came up a couple times recently, let me provide some definitions: International business: A group of sister corporations that operate independently around the world. Each unit usually addresses the local market as best they see fit. … Continue reading
I was asked a couple weeks ago: “What about all those email newsletters the trade publications send out? Does anybody read those?” I’m not a direct marketer, so I didn’t really have a good idea, but as a potential newsletter … Continue reading
I usually don’t jump on new stuff, but since I’ve been pondering ‘client-side analytics’ for my websites, I signed up for the new Google Analytics on Monday when I first heard about it. I added this blog and my company … Continue reading
I get this nifty little magazine/promotional piece a few times a year called Product Marketing, which is targeted at technology product management. I don’t market software, but there is always something worthwhile in it. You’ll love this one: As a … Continue reading
The title of this post is also the title of my presentation at ICC on Monday. Poking a stick at the directories, wasn’t I? Thankfully, I don’t have to try to remember what I said during my ‘sanity check’ presentation. … Continue reading
Most trade pubs run annual buyer’s guides, relics of pre-internet days. But you’ve got to imagine that a focused list of suppliers would be of value to their readership still. And so I diligently respond to update requests from magazines, … Continue reading
Wow, going to the InfoCommerce Group’s annual conference was a terriffic experience. My thanks to Russ and Roxanne for inviting me to speak. The exciting part was meeting so many different people from such diverse companies, all there interested in … Continue reading
Via MarketingVox, here is a cool new b2b search engine: VerticalSearch.com Doing searches with it, it looks like the content comes almost exclusively from B2B media publications. Well, now that I’ve read their mission statement, they that’s exactly what they … Continue reading