Posted on December 18 2009 by Dave J.
Its way to easy to ’set it and forget it’ when it comes to your website. But constantly tweaking it can make for sizable gains in effectiveness. Here are two tools to help you:
1. Browser size visualization tool
Google just released a screen overlay tool that shows you what percentage of average users can see what [...]
Posted on December 8 2009 by Dave J.
Would you email to a mailing list for lead-gen, or snail-mail it?
We marketers of limited means (time and staff, as much as money) love the email tools out there. Fire up SurveyMonkey and/or MailChimp, and bam!–leads and responses.
But we should reconsider our actions based on split-testing reported at B2BMarketingSmarts: Email lead generation — perception vs. [...]
