Its way to easy to ‘set it and forget it’ when it comes to your website. But constantly tweaking it can make for sizable gains in effectiveness. Here are two tools to help you:
1. Browser size visualization tool
Google just released a screen overlay tool that shows you what percentage of average users can see what parts of your website. What’s visible to you may be ‘below the fold’ for half your site’s visitors. Also, it can serve as a handy tool to drag your browser window to the view that 90 or 95% of your customers have.
Me, I’ve got a right-hand side menu to worry about, but luckily the site is flexible-width so 90% of visitors can see the whole thing.
2. Web-form validation technology
What’s more important to a B2B marketer than the web-form that all your leads come from? Well, after looking at this review of web-form validation technology from Smashing Magazine, I feel like my site is only doing the minimum standard. At the end of the article is a number of resources to add form validation tricks to your site. Your visitors are already getting use to these techniques at other sites, and will be expecting similar technology at your site.
Keep on tweaking
We all want to redo our website all the time. But going back and tweaking details can make significant improvements in user experience and response. Don’t believe me? Start following Anne Holland’s new blog Which Test Won? where her A/B test examples can show dramatic gains from tweaking websites.
What are you tweaking?