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B2B marketing expert says directories are a waste

Posted on May 14, 2012 by Dave J.
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First President Obama comes out publicly and says that he supports gay marriage, and now this … Chris Rand of BMON: Still wasting time and money on directories?. In the past, I might have said that its worth taking the time … Continue reading →

Posted in directories | 3 Replies

Holy crap, 10 years of B2Blog.com!

Posted on May 2, 2012 by Dave J.
3

Yep, I’ve been doing this blogging thing for ten years. Well, ‘doing’ is a relative term. Back in 2002, I posted nearly every business day. Now I’m down to a couple times a month, sometimes less than that. Warning: this … Continue reading →

Posted in Blogging | 3 Replies

Good source for that new Marketing management job you wanted …

Posted on April 17, 2012 by Dave J.
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I’m happy doing what I’m doing. But maybe you aren’t. Maybe your willing to move to a different city or state … I’m not. But this job service seems to have some good openings. I’ve been getting their weekly alerts … Continue reading →

Posted in Uncategorized | Leave a reply

The online directories update 2012: GlobalSpec

Posted on April 13, 2012 by Dave J.
2

Alright, time to take a look at another major online industrial directory… GlobalSpec came out of the internet bubble, and maintains a pretty strong marketing program that makes them look like the big boys in B2B online directories. I’ll give them … Continue reading →

Posted in directories | 2 Replies

B2B bulk email … don’t be the loser in my spam box

Posted on March 28, 2012 by Dave J.
1

It’s always an interesting experience when I have to flip thru my spam box making sure I didn’t miss an important email. Besides all the usual seedy stuff, I saw several emails that were from publishers I already know I … Continue reading →

Posted in Uncategorized | 1 Reply

Retraction: a B2B lesson

Posted on March 21, 2012 by Dave J.
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One of the big buzzes this week is radio/podcast show This American Life’s episode Retraction, documenting the errors of their previous episode about China’s suppliers to Apple, called Mr. Daisey and the Apple Factory. As I listened to Retraction, I couldn’t … Continue reading →

Posted in Uncategorized | Leave a reply

The online directories update 2012: ThomasNet

Posted on March 12, 2012 by Dave J.
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Back in January, I promised a review of major online directories for 2012. Well, based on my in-attention, it must be a pretty boring subject. I’ll have to make a separate post about why the subject is boring. Let’s get … Continue reading →

Posted in directories | Leave a reply

Keeping your language uniform … or avoiding collateral ‘damage’

Posted on February 16, 2012 by Dave J.

I’ve been staring at my computer blankly this morning, overwhelmed. Part of the challenge of B2B marketing is the jargon. We need to make sure the language we use is concise, consistent, and understandable. Jargon is actually acceptable and commonly used, … Continue reading →

Posted in Marketing Management

The Jedi cloud-storage solution

Posted on January 25, 2012 by Dave J.

Kind of my first attempt at ‘cloud storage’ for my team about three years ago: Buy a domain & get unlimited hosting at Bluehost.com. Set FTP paths to sub-directories set at 755 (so visible path/nav to browsers). Show staff how to quickly … Continue reading →

Posted in fun

The online directories: Where are they in 2012

Posted on January 24, 2012 by Dave J.

One of the reasons I started this blog was to discuss the advent of online industrial directories like Industrial Quick Search and GlobalSpec, as well as consider the struggles of the goliath of paper directories, Thomas Publishing (now ThomasNet). It’s been … Continue reading →

Posted in directories

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