Author Archives: Dave J.

The Jedi cloud-storage solution

Posted on January 25, 2012 by Dave J.

Kind of my first attempt at ‘cloud storage’ for my team about three years ago: Buy a domain & get unlimited hosting at Bluehost.com. Set FTP paths to sub-directories set at 755 (so visible path/nav to browsers). Show staff how to quickly … Continue reading →

Posted in fun | 1 Comment

The online directories: Where are they in 2012

Posted on January 24, 2012 by Dave J.

One of the reasons I started this blog was to discuss the advent of online industrial directories like Industrial Quick Search and GlobalSpec, as well as consider the struggles of the goliath of paper directories, Thomas Publishing (now ThomasNet). It’s been … Continue reading →

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Marketing hard, video harder: a testimonial

Posted on January 20, 2012 by Dave J.

Part of the point I’ve been telling myself about why I do this blog is this: Anyone can blog about how to be a marketer. But the reason I blog is (indirectly) about how hard it is. Decisions, effort, patience. … Continue reading →

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The Groupon or Woot of B2B? Oh wait, not.

Posted on January 12, 2012 by Dave J.

One of the trade pubs I get (online and off), sent me a new type of email at the beginning of the year, with this subject line: Introducing TMWorld Deals: Dell LED/LCD Monitor for Just $129 My first reaction: ‘Oh, … Continue reading →

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The B2Blog that is B-to-Blah

Posted on December 27, 2011 by Dave J.

Maybe its too obvious to me, but it bares repeating: B2Blog.com is NOT a commercial venture. Not a blog to support an agency. Not a shill for links or outside interests. It is a personal blog about marketing. Even more … Continue reading →

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Your brochure is not a secret, why do you act that way?

Posted on December 15, 2011 by Dave J.

Our top competitor had never offered their product brochures on their website. Their website was still sporting a 1999 look, so I assumed this same indifference applied to posting PDFs. But since they brought their website into the 21st century … Continue reading →

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Bad grammar destroys reputations

Posted on November 18, 2011 by Dave J.

This guest post by Andy Wallner is in response to my post last March: A missing hyphen can unravel your reputation. Embedded links are his, likely are for SEO purposes, and I am not getting paid. Andy was bold enough to … Continue reading →

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The truth about B2B marketing

Posted on November 10, 2011 by Dave J.

I’m way too mild-mannered to be a fan boy of Steve Jobs, and also really want to avoid the cliche about blogging about his marketing chops. So I’ll just point at this comprehensive post I saw earlier today by Laura … Continue reading →

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Fixing up your web form? Here are today’s best practices

Posted on November 3, 2011 by Dave J.

Chris Rand says: “Form design is an area where most web designers really could do with some training, if the forms I come across on a day-to-day basis are anything to go by.” So, even if you are trusting a … Continue reading →

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Google has jumped the shark

Posted on November 1, 2011 by Dave J.

Received an email a week or so ago, now a snail-mail … “Get the benefits of AdWords Business Credit” Yep, you can now have a Google credit card.