I’ve invested a lot of work in the last five plus years developing quality brochures for our company and products. I have a fine appreciation now of how hard it is to concisely bring tons of information and messages into … Continue reading
Even before the Internet, our industry had a tenuous relationship with trade magazines. Advertising was expensive, and our companies were all a bit too small to afford spending what we needed to. At one point, one of our competitors even ran a … Continue reading
I know its 2013, but I’m giving a go at an online trade show. The targeting looks good enough, but in the past I’ve stayed away. This is what my “booth” is going to look like. Doesn’t exactly give me … Continue reading
I market capital equipment. But as a marketer, I’m a consumer of B2B services. Software especially. While there are very limited choices about selling equipment, services are infinitely flexible. Here are some examples I’ve been dealing with CRM software has … Continue reading
I found this email from our ERP software vendor stunning in so many ways: I want to personally make you aware of a new program we have just launched, geared toward paying you $10,000 – as many times as you’d … Continue reading
I did something new this year as part of my planning for 2013: I created a “Christmas List”. Really! No, I wrote an email to send up for the things I’m wishing for this year. When you write such a … Continue reading
I had to send out this email yesterday to one of our service contractors: M.– I’m guessing someone was trying to help you get web traffic by reposting our company’s videos. The stats of views probably means that it isn’t working. … Continue reading
I’m just back from one of the trade shows we do every year. It’s a great opportunity for our salespeople to see their existing contacts and customers, but as marketing manager, I don’t have ‘existing contacts’. What I enjoy most … Continue reading
Last time I shared how a Chinese company was copying design and content from our website. And I left a little cliff-hanger that they were using our product pictures. Here, take a look: Okay, it’s distrubing to see my product … Continue reading
I’ll get back to my story about China rip-off soon. For now I’m doing a blogging favorite of mine: I just read two post by two of my favorite bloggers that talked about the same issue, and they need to … Continue reading