Category Archives: website mgmt

What does the data mean?

Posted on May 16, 2011 by Dave J.

Every time I open up Google Analytics, the glance over the home/overview page. A number of stats on this page are averages of user behavior. Wow! Look how busy my website is. However, what does all this mean? Specifically, these … Continue reading →

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Free advice from Google

Posted on May 13, 2011 by Dave J.

Lucky me! My AdWords spend finally earned me a free consultation with a staffer from Google. I thought I’d share what I learned: 1. Use the ‘search terms’ version of your keyword screen/report to select to see ‘all’ the search … Continue reading →

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Turn off AdWords?! What I learned…

Posted on December 2, 2010 by Dave J.

As I started this blog eight years ago, I wanted to discuss my fear of online advertising. Why the fear: It would be addictive … my success would depend on others, and thus I would give away the power of … Continue reading →

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Is industrial marketing this boring?

Posted on August 30, 2010 by Dave J.

BtoB Magazine has its hands full, trying to offer content for different types of B2B marketers: Agencies, technology companies, big companies, small companies. The August 16 issue has a two-page feature on ‘manufacturing marketing’ with three articles and a list … Continue reading →

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Adding a local sales-rep map to your website

Posted on May 5, 2010 by Dave J.

Back in the early days of the web, I had a map that visitors could click on to find their local salesperson. It was just simple hot spots on a map jpeg that I had borrowed from another website. (Funny … Continue reading →

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Keep tweaking your website

Posted on December 18, 2009 by Dave J.

Its way to easy to ‘set it and forget it’ when it comes to your website. But constantly tweaking it can make for sizable gains in effectiveness. Here are two tools to help you: 1. Browser size visualization tool Google … Continue reading →

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Pricing on your website: Carts without prices

Posted on February 1, 2007 by Dave J.

I want to jump back into the public pricing issue. Suppose you can’t display your pricing? What you should do is address this issue up front, so the user knows what is going on and is not ‘tearing their hair … Continue reading →

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Pricing on your Website (Part 3): Case study: Equipment

Posted on January 16, 2007 by Dave J.

First: I’ve had some great comments on this series of posts. I encourage you to go back and read them (links: Part 2, Part 3). I figured before we make any more conclusions, we should look at some examples of … Continue reading →

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Pricing on your website (Part 2): Why we don't

Posted on January 10, 2007 by Dave J.

Why don’t we B2B marketers put prices on our websites? There are three basic reasons I’ll explore here. 1. We are lazy.The general lack of useful content on our websites is testament to our laziness. Our prospects have gotten more … Continue reading →

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Pricing on your website (Part 1): Dilbert

Posted on January 9, 2007 by Dave J.

I’ve gotten some comments and discussions on last month’s post ‘Use it’ says ‘Price it’ regarding putting pricing on B2B websites. Thank you to those who have been involved. I’d like to study this subject in depth, so I’m going … Continue reading →

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