B2B and Industrial Marketing Blog
Looks like GlobalSpec has figured out how to leverage their content to gain partnerships. They are now offering their content thru Test & Measurement World’s website.
Because they have actual product data from their advertisers, they become a useful content source for such a site. Thomas Register, without such content, has no hope of creating such a partnership. Ouch!
Imagine being able to have articles about your company’s new innovations published in a peer-reviewed setting, much like a scholarly journal? Imagine it is powered by the web, allowing publication within ten weeks. Very targeted, very truthful, very timely.
The company Vertilog is attempting such a service, initially launching for semiconductor-manufacturing applications.
Here is a different take on the survey of test engineers by T&MW I previously wrote about, this from the Info Commerce Report.
“Our read of this study is that engineers have no inherent objection to using an intermediary site such as a directory, as long as adds value, such as normalizing data to make it comparable across suppliers, offering CAD drawings, or adding e-commerce functionality.
The top ten list of non-vendors sites is also revealing. There are three types of sites on this list: 1) major search engines (that efficiently move the engineer to a supplier’s Web Site), 2) directories that offered added value through deep content and/or increased functionality, and 3) Test & Measurement World magazine which is accessed as a trusted source of new and objective information (and offers a buyer’s guide as well). Bottom line: directories have a role and can compete, but they need to work harder in a Web-based world. “
The lack of posts this week is due to my trip to visit my brother. I’ve been happy to see greater-than-usual traffic on my blog anyway. Why are they coming here? Search terms people have looked for include: (Posting them again can only help my pull for these terms!)
153 blog
146 b2b
139 marketing
112 thomas
78 adwords
77 all
76 register
72 promotional (people looking for ‘promotional codes’ to get discounts on AdWords, mostly)
70 hanson
66 code
65 publications
55 google
54 scam
51 b2blog
51 search
45 ecommerceregister
42 globalspec
41 topsites.us
I do get a number of incoming visitors from this blog’s original home at www.gvsu.edu (if you came from there, tell me why).
See my stats page to learn what you can about my visitors.
(And I am still having some problems with the whole page showing. If you have this problem, try resizing the window.)
Last April I wrote about a promotion by a trade publication offering unlimited ads for a year for $25,500. According to my ad exec, since then the publication’s quantity of ads has increased from 42 to 114! Publication thickness is up from 3mm to 5mm. Will they survive, or go out in a blaze of glory?
Trying to upgrade to a current template from Blogger. More of a nightmare than I thought. This very short page brought to you by CSS.
UPDATE:
I think I got it fixed! I’m not sure why, but the CSS-based template from Blogger didn’t have a “overflow:visible” attribute for the main body of the blog. This is my first dive into CSS based layout. The code looks cleaner, but tools like FrontPage and Dreamweaver don’t speak that language. I thought I could just drop bits of HTML to fix up the page to my liking, but apparently some versions of IE6 weren’t impressed. It looked fine at home (on XP), but rendered only a portion of the page at work (on NT).
Now to fix the Archives list and “20 Answers” pages…
I just flipped thru the latest BtoB Magazines’s Interactive Marketing Guide. Most of the material dealt with services you can buy for your online marketing. A real snoozer.
Keep your head on straight…don’t fall for the latest marketing tools for your online efforts, IMHO. Webcasting and broadcast emails are bells and whistles that will make you look like a nitwit (see below) if your core site and strategy aren’t up to snuff.
When I sometimes see an out-of-place error in a marketing piece, I look a little farther to see how many more problems they have. This one is a beauty…
I got a spam email from a exhibit design company regarding a trade show for next March. At the end of a mediocre email, was this privacy clause:
This e-mail is the property of XX Exhibits & Displays. It is intended only for the individual to which it is addressed and contains information that is privileged, confidential, or otherwise protected from disclosure. Distribution or copying of this e-mail, or the information contained herein, by anyone other than the intended is prohibited. If you receive this e-mail in error, please notify the sender by e-mail at X.com or phone XXX. Please delete and destroy any copies of this e-mail. Emphasis mine.
So I went to their website and got two 475K pictures (resized via FrontPage, but not reduced in file size) and a message that their site was under construction. Dumb, dumb, dumb!
Here’s the real goodies from the T&MW survey for website marketers.
Here is a helpful article for b2b marketing to test engineers, my target demographic. Test and Measurement World surveyed 251 of their readership regarding their use of the web.
Of interest is this list of most popular ‘non-vendor’ websites (in this order):
Google
Yahoo
Thomas Register
Dogpile
T&MW (author of the survey)
Globalspec
Lycos
Altavista
Partminer
Chipcenter
Knowing what my stats are from Dogpile, either I am missing these users, or the list fizzles out after the Top 3.
There also is data on what the engineers are looking for on websites and other uses of the internet. Certainly encourages providing more data to attract and please engineers.