I can’t say I can see the trends, but I can find the other people finding the trends… This great post (from Jan. 29) at Content Marketing Today, talks about the slow death of advertising/publishing trade-pub model, and the growth … Continue reading
Penny-wise, pound-foolish. Sucker born every minute. Hindsight is 20/20. Whatever cliche you want to use, I shouldn’t have said yes.
Yep, a bargain ‘per click’ offer sucked me in from a low-performing, but reputable, B2B directory. At less than a quarter per click, I didn’t fear much. And for months I was right. Continue reading
Would you email to a mailing list for lead-gen, or snail-mail it? We marketers of limited means (time and staff, as much as money) love the email tools out there. Fire up SurveyMonkey and/or MailChimp, and bam!–leads and responses. But … Continue reading
Ran across this news: “GlobalSpec announced the launch of the Industrial Ad Network (SM), an online banner advertising network designed to reach members of the manufacturing, industrial, technical and engineering communities.” I thought it sounded like a pretty smart idea. … Continue reading